Ruth Langsford stuns This Morning viewers in £15 Primark dress

ruth langsford wears affordable primark dress
(Image credit: Getty)

Ruth Langsford stuns This Morning viewers with Primark dress.

The This Morning presenter, who co-hosts the show with her husband Eamonn Holmes, has been impressing viewers recently with her gorgeous summery outfits on the daytime TV programme.

But earlier this week she stunned fans with a super affordable high-street number that looked like it came from a high-end store.

The start of the week saw the 59-year-old dressed in a fashionable flowy midi dress decorated with red roses all over it.

And rather than coming from the more expensive likes of somewhere like Jigsaw, Whistles or Mint Velvet, the dress came from none other than high-street budget store Primark.

Showing off the affordable outfit on her social media, Ruth uploaded a catwalk boomerang video to her Instagram page, captioning it: ‘Today’s dress on @thismorning was from @primark Shoes @kurtgeiger Styled by @davidobrien75 #monday #style #ootd #whatiwore #fashion #primark #kurtgeiger #thismorning’.

A photo posted by on

Fans went crazy in her comments section, flooding the post with complements telling the TV host how much they loved it.

‘Love love the dress x’, wrote one follower, with others adding ‘Your Summer dresses have been so pretty and you look beautiful’ and ‘Absolutely stunning, takes my breath away, that hem!!!!!’

Many were shocked by the fact that the dress was so affordable, writing: ‘I love Ruth, wearing Primark’, ‘Well done primark. Ruth looks great. Xxx’, and ‘Keeping it real, showing how people can look amazing no matter the cost, shoes make an outfit too’.

More: Ruth Langsford chose affordable M&S dress for This Morning return – and it’s even cheaper now!

And fans flooded the post with complements, writing how Ruth managed to make the dress look a lot more high-end.

‘Just shows when you wear it with style and panache you don’t have to wear designer labels to look fabulous 🙌🏻 💕,’ wrote one fan, ‘always love a bit of Primarni to add to your wardrobe 😉xx.’

Others added: ‘My god your dress was from Primark, would never have believed that , it looked so expensive, and you wore it well 🙏🏼’ and ‘Primark!!! You make it look so exclusive Ruth. Xx🙌❤️’.

Aleesha Badkar
Aleesha Badkar

Aleesha is digital shopping writer at woman&home - so whether you're looking for beauty, fashion, health or home buys, she knows all the best places to splash your cash. She earned an MA in Magazine Journalism from City, University of London in 2017 after graduating from University of Leeds in 2014 with a BA in English and Spanish (which took her to Madrid for a fun Rioja and tapas-packed year). Aleesha has worked for woman&home since 2019, when she joined the team as their digital news writer. A year on the news team gained her quick and reactive writing skills and a love for breaking stories, invaluable insight into where to get the best lifestyle releases first, an AOP awards nomination and the nickname ‘crazy watch lady’ after she became so obsessed with the royals that she followed breaking news alerts on her Apple Watch.


Before joining the woman&home team, Aleesha wrote for their sister site GoodtoKnow, where she covered celebrity news, health advice and where to snap up the cheapest lifestyle buys. With a background in beauty, Aleesha has also written for Stylist and Women’s Health where she developed an understanding into what makes a stellar product and which brands are worth paying attention to. She never leaves the house without a slick of lip balm and a good slathering of SPF, cannot live without an eyelash curler by her side and is always on the hunt for new lipsticks to add to her ‘Lipstick of the Day’ Instagram story highlight (and color-coordinated collection).

But it’s not just beauty buys Aleesha can help you with. Social media savviness, strong PR relationships and a need to stay in the know mean she’s all about the latest fashions, clever gadgets and reliable lifestyle buys too. She loves indulging in an interior craze (with a bedroom drowned in prints, plants and pink), is a regular visitor to the Missoma and Edge of Ember 'New In' pages and can’t resist the allure of a kitchen gadget—just ask her three coffee machines.

When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, catching up on the latest Netflix craze with her sister, trying out new recipes, drinking wine with her bestie and (in non-COVID times) has been known to be a bit of a jetsetter amongst her friendship group. Oh and she makes the most of her Disney+ subscription by watching the Marvel films on repeat (definitely not just for Chris Evans...).

Follow her latest shopping & lifestyle advice, beauty insights and social antics on Instagram at @aleeshabadkar.


Twitter: @aleeshabadkar

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Email: aleesha.badkar@futurenet.com