Ruth Langsford stuns This Morning viewers in £15 Primark dress

ruth langsford wears affordable primark dress
(Image credit: Getty)

Ruth Langsford stuns This Morning viewers with Primark dress.

The This Morning presenter, who co-hosts the show with her husband Eamonn Holmes, has been impressing viewers recently with her gorgeous summery outfits on the daytime TV programme.

But earlier this week she stunned fans with a super affordable high-street number that looked like it came from a high-end store.

The start of the week saw the 59-year-old dressed in a fashionable flowy midi dress decorated with red roses all over it.

And rather than coming from the more expensive likes of somewhere like Jigsaw, Whistles or Mint Velvet, the dress came from none other than high-street budget store Primark.

Showing off the affordable outfit on her social media, Ruth uploaded a catwalk boomerang video to her Instagram page, captioning it: ‘Today’s dress on @thismorning was from @primark Shoes @kurtgeiger Styled by @davidobrien75 #monday #style #ootd #whatiwore #fashion #primark #kurtgeiger #thismorning’.

A photo posted by on

Fans went crazy in her comments section, flooding the post with complements telling the TV host how much they loved it.

‘Love love the dress x’, wrote one follower, with others adding ‘Your Summer dresses have been so pretty and you look beautiful’ and ‘Absolutely stunning, takes my breath away, that hem!!!!!’

Many were shocked by the fact that the dress was so affordable, writing: ‘I love Ruth, wearing Primark’, ‘Well done primark. Ruth looks great. Xxx’, and ‘Keeping it real, showing how people can look amazing no matter the cost, shoes make an outfit too’.

More: Ruth Langsford chose affordable M&S dress for This Morning return – and it’s even cheaper now!

And fans flooded the post with complements, writing how Ruth managed to make the dress look a lot more high-end.

‘Just shows when you wear it with style and panache you don’t have to wear designer labels to look fabulous 🙌🏻 💕,’ wrote one fan, ‘always love a bit of Primarni to add to your wardrobe 😉xx.’

Others added: ‘My god your dress was from Primark, would never have believed that , it looked so expensive, and you wore it well 🙏🏼’ and ‘Primark!!! You make it look so exclusive Ruth. Xx🙌❤️’.

Aleesha Badkar
Digital Beauty Editor, woman&home

Aleesha is Digital Beauty Editor at woman&home, where she gets to share her expertise into all the best techniques, sharpest tools and newest products—with a particular savvy in skincare and fragrance.

Previously, she was Deputy Editor and Beauty & Fashion Editor for My Imperfect Life, where she headed up the beauty, fashion and eCommerce pages. In the past, she has worked as Shopping Writer at woman&home, gained an AOP awards nomination after working on their news team, contributed to Women's Health, Stylist and Goodto and earned an MA in Magazine Journalism from City, University of London.