The hidden meaning behind Catherine's statement green dress

(Image credit: Tim Rooke/REX/Shutterstock)

Despite the icy temperatures, the Duchess of Cambridge was a picture of elegance as she carried out her royal duties in London yesterday.

Making sure all eyes were on her in a typically classic ensemble, the forest green shade of her dress was perfect for a winter day in the capital. Balancing out the modest high neck, long sleeves and midi length, Kate drew attention to her tiny waist with a faux crocodile belt. A simple suede clutch, chic courts and a bouncy blow-dry completed her look perfectly.

Visiting Family Action in Lewisham, a charity which works to support those who are experiencing poverty across the country, kind-hearted Kate also made a difference with her outfit.

Her dress was designed by Beulah London, which describes itself as ‘a luxury womenswear brand with a social conscience’. Set up by founders Natasha and Lavinia after an eye-opening visit to Delhi in 2010, proceeds from their sales go towards helping women who have been victims of trafficking get back into work.

They explain, ‘The Trust aims to give grants that pay for skill courses giving women who have been victims of sex trafficking and abuse the chance to find work, generate an income, and live a self-sufficient life, free from abuse. The Beulah Trust is the heart of what Beulah London is about and as Beulah London grows, we hope to make a real difference to the lives of women who have been trafficked.’

And this isn’t the first time the Duchess of Cambridge has been spotted promoting this thoughtful fashion label. Back in March 2018, whilst pregnant with Prince Louis, Kate opted for one of their navy dresses as she attended a service at Westminster Abbey.

Despite the incredible work they do, Beulah London’s dresses retail at more than £500 each – making them over budget for most.

To steal Kate’s style for less, head to Closet London for a purse-friendly alternative. Featuring the same figure-flattering shape, the built-in belt will whittle your waist. Reduced from £58 to £42.50 in the sale, and available in sizes 8 to 16, this won’t be around for long.

Jess Beech

Jess Beech is an experienced fashion and beauty editor, with more than eight years experience in the publishing industry. She has written for woman&home, GoodtoKnow, Now, Woman, Woman’s Weekly, Woman’s Own and Chat, and is currently Deputy Fashion & Beauty Editor at Future PLC. 


She caught the magazine bug during a stint as Fashion Editor of her university newspaper alongside her English degree, and hasn’t looked back since. As for the fashion bug, that came as part and parcel of growing up in the 90s, but the less said about that the better!


Jess’ average day in the office is spent researching the latest fashion trends, chatting to industry tastemakers and scouring the internet to bring you this season’s must-buy pieces - as well as advice on how to wear them. Weekends are equally fashion-focused, and Jess has been known to visit no less than five Zara stores in a single day in search of the perfect occasion dress. 


The only thing that comes close to a buzz of finally tracking down that much-coveted dress is the joy of discovering a new beauty wonder product or hero ingredient. A beauty obsessive, Jess has tried everything from cryotherapy to chemical peels (minus the Samantha in Sex and The City-worthy redness) and interviewed experts including Jo Malone and Trinny Woodall.