If you try one product, make it this clever SPF fluid that treats sun spots and stops new ones in their tracks

Why choose between prevention and cure? This hardworking £25 buy does it all

a hand with lilac nails holding a tube of ultrasun anti pigment sunscreen next to an image of beauty editor Fiona McKim smiling
(Image credit: Future / Fiona mckim)

I was reading about the differences between Asian and British skincare routines recently, and something really struck a chord.

An in-house scientist with a big Japanese skincare brand explained the reason Japanese women are generally on their A-game with the best facial sunscreen, is because the Eastern market focuses on prevention above all else, whereas here, treatment and correction are king.

That tracks. I can't count the number of times I've been asked what the best neck cream or pigmentation treatment is and been met with a disappointed sigh when I say it's good old SPF. I get it - prevention may be better than cure, but it definitely isn't as exciting. So, what if I had a product for you that offers a bit of both?

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Why this pigmentation-busting SPF is my beauty buy of the week

If the beauty editor's first commandment, thou shalt wear sunscreen every day brings out some contrary determination to ignore what's good for you, that's ok. I get bored with us lot banging on about it, too.

That's why it's such a gift when a brand brings out a product that takes care of the prevention side of things (it truly is more important) but also tackles things that have already occurred, which realistically, is a more compelling motivator.

A mini lesson in pigmentation: It's caused by cells called melanocytes, that, egged on by UV rays, overproduce melanin pigment to try and 'protect' your skin. This becomes little brown or grey spots that can live in the top or deeper layers of the skin and get darker with additional UV exposure.

Once it's there, your best bet for deep pigmentation is to zap it away with lasers and IPL. If it's superficial, you can use skincare: antioxidants to inhibit melanin-producing enzymes, acids to push pigmented cells off the surface and sunscreen to get ahead of things and suppress the pigment from darkening when the sun's out.

And the sun has indeed been out, so perhaps all of us could benefit from getting a bit more Eastern in our approach - with products like this, you don't need to choose between prevention and cure anyway. Sounds good? Great! Let's chat next Sunday.

Fiona McKim
Beauty Editor, womanandhome.com

As woman&home's Beauty Channel Editor, Fiona Mckim loves to share her 15+ years of industry intel on womanandhome.com and Instagram (@fionamckim if you like hair experiments and cute shih-tzus). After interning at ELLE, Fiona joined woman&home as Assistant Beauty Editor in 2013 under industry legend Jo GB, who taught her to understand ingredients and take a cynical approach to marketing claims. She has since covered every corner of the industry, interviewing dermatologists and celebrities from Davina McCall to Dame Joan Collins, reporting backstage at London Fashion Week and judging the w&h Beauty Awards.

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