They launched in the UK earlier this month, with 16,000 people on the waiting list - but fans of American-born beauty brand Drunk Elephant were shocked by the amount they had to pay for their products.
The cult brand, who sell everything from serums to face moisturisers, initially hadn’t considered the exchange rate, meaning UK customers had to pay more than their US customers.
So instead of paying the equivalent of $50 for one product, Drunk Elephant had priced it as £50 for shoppers in the UK. But with the exchange rate, it should have been at least £10 cheaper.
Luckily the brand cottoned on to this quickly, and have now resolved the issue. Space NK, who sell the brand, revealed on its Instagram that it would be slashing all their prices in line with the exchange rate. Plus, even better news, if you’d already purchased a product from them, they will refund you the difference, straight back on to your card.
Cult beauty, who also stock their products, also went down the same route, with Alexia Inge, founder of Cult Beauty saying, “It’s quite a process after three weeks of sales so please bear with us.
“We will make sure everyone is refunded the difference in the next month. I’m really glad Drunk Elephant decided to do this. It’s the right thing to do to give us Brits price parity with the rest of the world.”
Fans have been excited to hear the news, which means all their products will now be cheaper. For example, you can now get the super-popular Virgin Marula Luxury Facial Oil for £61 instead of £72 and their Littles kit, is nearly £20 cheaper – £71 instead of £90!
Tiffany Masterson set the brand up 5 years ago when she struggled to find a brand for her sensitive skin. Some of its most popular products to date include its B-Hydra Intensive Hydration Serum, the C-Tango Multivitamin Eye Cream and its Beste No.9 Jelly Cleanser.
UK fans have already flocked to praise the products, which are winning a huge amount of five star reviews online.
Of the B-Hydra Intensive Hydration gel, one shopper said, ‘I have used this morning and night since I bought it three weeks ago and can see and feel the difference already. It is a fantastic shot of hydration’.
Another wrote, ‘This I my absolute favourite Drunk Elephant product. B-Hydra works well with other products, is light and not at all sticky and really does hydrate my skin beautifully.’
The brand has a huge following in the US, with 330k Instagram followers and A-list celebrity fans, including actress Brook Shields.