Maybelline is owned by L'Oreal, so eventually the innovative techology created for premium brands such as Lancôme, YSL and Armani Beauty will also be incorporated into this less expensive line. The Maybelline Eye Studio Lasting Drama Gel Liner
is one of these products. Gel eyeliners were big news when they were introduced last year: Longer lasting and easier to apply than liquid eyeliners, but with the same visual effect, brands such as MAC and Bobbi Brown led the way with their versions. Now you can get the look for a lot less with Maybelline's brilliant version.