The most popular Farrow & Ball paint color of 2021 has been revealed

Have you used it in your home?

Cropped woman hand painting a wall with a roller applying yellow colored paint to pink wall
(Image credit: Javier Zayas Photography via Getty)

Choosing the right Farrow & Ball paint color to suit each space in your home couldn’t be more important - especially if you’re hoping to proudly share snaps of your decorating efforts for your friends and family to enjoy. Whilst neutral tones add a level of effortless elegance and work well across most rooms, sometimes a splash of bright color is just what you need to lift your mood or create a level of calm for settling down with your best eReader for a quiet night of reading. But whether you’re actively looking to redecorate, or just considering a change, it’s not always easy to reach the right decision.

Now we might just have the inspiration you’re looking for as a recent study has revealed the most popular paint colors shared on Instagram so far in 2021 - and Farrow & Ball is right at the top of the list!

According to recent research by the experts at DIYS.com, it seems that the popular paint color being shared the most on Instagram in 2021 is Farrow & Ball Hague Blue - a sumptuous blue-green shade. 

The stunning color came out on top with an astonishing 46,589 Instagram hashtags and though it might seem a bold choice, there could be a very relevant reason for its popularity.

Farrow & Ball Hague Blue on the walls of a styled room

(Image credit: Farrow & Ball)

According to psychologist Lee Chambers, Hague Blue is: “A deep and rich blue with green undertones” which “promotes both calm, confidence and a feeling of being grounded, which in the middle of a pandemic makes it increasingly popular.

“It also has a nostalgic feel, providing a certain comfort in these uncertain times,” he explained.

So if you’re looking to instil a sense of calm and relaxation in your home, why not give this popular Farrow & Ball paint color a try?

Farrow & Ball Hague Blue might be the most popular paint color shared on Instagram, but it had some pretty close competition when it comes to rich blue shades. 

It was another hugely popular color of Farrow & Ball paint is Stiffkey Blue that narrowly missed out on the top spot with its impressive 23,872 hashtags. 

Lee describes this as another “rich blue shade, but with an almost aquatic texture which brings the outdoors inside.

“It incites a feeling of adventure and freedom in times of restriction, and while being cool in nature is low on stimulation and gives a certain serenity and stability that is powerful at the moment.”

And it seems Farrow & Ball are an unstoppable force when it comes to truly Instragrammable shades as they also secured the third most popular color shared on the social media platform - and this time, it’s not blue! 

Cornforth White by Farrow & Ball has 20,239 hashtags and is a rich neutral shade.

“A neutral that doesn't have the clinical edge of a brilliant white, which can be overstimulating,” Lee declared. “It brings elements of gray and creates a space that exudes both light and warmth, while giving a feeling of modern living outside of the hustle and bustle of a city.”

It seems pretty clear that Farrow & Ball have got us covered when it comes to popular paint colors. Whether it’s blues, grays or more neutral tones you’re looking for, there’s a shade to suit every room and taste.

Will you be trying out some new paint colors at home this year?

Emma Shacklock
Emma Shacklock

Emma is a Senior Lifestyle Writer with five years experience working in digital publishing, ranging from book publishing to magazines. She currently looks after all things Lifestyle for Woman&Home, GoodToKnow and My Imperfect Life.


Before she joined Future Publishing, Emma graduated from the University of Warwick with a Bachelor of Arts degree in English and Comparative Literary Studies. After leaving education, she started out her publishing career in the world of books, working as a Publisher for an independent digital publisher specializing in back-list and debut commercial fiction novels. With a huge book list and a passion for bringing the best stories to the broadest audience possible, Emma filled her spare time with reading the latest best-sellers and catching up on hit adaptations.


In 2017 she joined TI Media as a fiction writing coordinator on Woman’s Weekly and Woman’s Weekly Fiction as part of the features team. From here, she used her love of books, working to bring short stories to our dedicated readers and began writing for the books pages of Woman, Woman’s Own and Woman&Home, as well as online features ranging from genre round-ups to travel pieces for womanandhome.com. 


After honing her skills, Emma branched out online in 2020 when Future gave her the opportunity to focus on digital-first. When she’s not writing about the next big lifestyle trend, she enjoys cooking, long walks and watching as many crime dramas as she can!