This hydrating, crease-proof concealer works like magic on dark circles - it's leagues above the competition

A good concealer is worth 1000 pots of eye cream - and Sarah Creal Beauty Face Flex is nothing short of exemplary

fiona mckim pictures on the left before applying Sarah Creal Faceflex concealer, then on the right after applying it with reduces dark circles and redness covered
(Image credit: Future / Fiona McKim)
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Eye cream, and the point (or pointlessness) thereof, has been a big beauty debate as long as I've been in the 'biz.

My take is this: If you love a multi-step routine and want something specific from your eye cream that other skincare doesn't offer, a gentle retinol alternative for lines or a metal rollerball applicator to de-puff, say, then go for it. But ultimately, your usual serums and creams will do just fine, and please step away from products claiming to 'lift' eye bags or lighten dark circles; they truly can't.

Which brings me to concealer, the only product that can effectively (albeit temporarily) obliterate under-eye shadows, and increasingly, as formulas get more sophisticated, may also hydrate, plump lines and illuminate too.

Finding a good concealer and whacking it on in the morning is a far better use of your time, money and energy than slavishly applying a £100+ eye serum in the hope of very incremental benefits - and here's one that's worth its weight in gold.

fiona mckim pictures on the left before applying Sarah Creal Faceflex concealer, then on the right after applying it with reduces dark circles and redness covered

Me, makeup free (l) before and (l) after a smattering of Face Flex

(Image credit: Future / Fiona McKim)

I've already written (fairly recently) about Sarah Creal Beauty when it launched in the UK, but no apologies for giving this product its own dedicated article too.

I think any makeup collection dedicated to meeting the needs of 40+ women in such a thoughtful way deserves to be lauded more than once. These luxurious products aren't drab or patronising, or punitive; they're hot and desirable, and the brand only tests and photographs them on 40+ faces.

Creal also dabbles in a very tightly-edited selection of skincare, including a watery 'liquid moisturiser' and a lip primer that plumps lines and grips your lipstick, which I'll be trying next. If this concealer is anything to go by, I'll probably be rhapsodising about it in a column near you very soon. Sounds good? Great! Let's chat next Sunday.

Fiona McKim
Beauty Editor, womanandhome.com

As woman&home's Beauty Channel Editor, Fiona Mckim loves to share her 15+ years of industry intel on womanandhome.com and Instagram (@fionamckim if you like hair experiments and cute shih-tzus). After interning at ELLE, Fiona joined woman&home as Assistant Beauty Editor in 2013 under industry legend Jo GB, who taught her to understand ingredients and take a cynical approach to marketing claims. She has since covered every corner of the industry, interviewing dermatologists and celebrities from Davina McCall to Dame Joan Collins, reporting backstage at London Fashion Week and judging the w&h Beauty Awards.

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