I’ve been battling creased under-eye concealer, but this clever trick smoothed it out in seconds

According to Penelope Cruz’s makeup artist, a slick of one unexpected product is the quick fix I’ve been searching for

journalist Caroline Brien pictured with blonde bobbed hair and a black turtleneck holding roc vitamin C stick
(Image credit: Future / Caroline Brien)

It’s one of makeup’s great ironies. The bit of cosmetic kit that many of us – me included – turn to in midlife to hide dark shadows and minimise crinkles around our eyes can do the exact opposite hours after application. Yes, I’m looking at you, concealer.

It may make under-eye skin look brighter, fresher and smoother when you tap it on, but from my experience, it quickly dries up and draws attention to shadows, fine lines and wrinkles by caking and sitting in the crevices.

This concealer conundrum is such a common bugbear that the question, “How do I fix this without reapplying my eye makeup?” has been asked by millions of online users, from TikTok through to Reddit. The answer, according to Ash K. Holm, makeup artist to Penelope Cruz and Salma Hayek, among others, is a quick slick of one particular eye balm.

How does the trick work?

caroline brien pictured holding the roc vitamin c stick, then applying it under her eyes, then after using it to smooth out undereye concealer

(Image credit: Future / Caroline Brien)

It may not be the most glamorous analogy, but think of adding balm to concealer a bit like adding water to cracked clay. As skincare balms tend to be packed with nourishing oils and waxes, they are ideal for infusing moisture back into cakey concealer, plumping it up with hydration and transforming it into a smoother consistency.

This in turn makes the colour more malleable again, so you can re-blend it seamlessly over skin, while applying directly from the stick means minimal makeup disturbance.

Being in stick format, balms are also perfectly portable and ideal for pulling out of your handbag later in the day when needed most. I’m particularly impressed by Holm’s choice of RoC eye balm, not only for its concealer-revitalising power and lightweight feel, but because the formula is also packed with brightening vitamin C and skin-strengthening peptides.

Those benefits will, of course, take longer to work than a single application, but I do find the cooling effect pleasantly de-puffing, and the skin around my eyes definitely looks more luminous every time I apply it.

What's the trick to applying eye balm over concealer?

Similar to Holm, who applies her balm in small, feathery strokes wherever concealer is creasing, I sweep it under my eyes with very light pressure, working from the inner corner outwards to trace the lash line.

You can see the soft sheen where you’ve applied it, so use your middle finger to gently press in with the tiniest circling movement, then leave to settle for a moment. As the concealer and the balm meld together into a flattering velvety texture, start softly blending over shadows, lines or wrinkles with your fingertip or a fine concealer brush.

My top tip is to add a tiny extra pop of balm at the inner corner of each eye to give a pretty sheen and reflective brightness. And voila! Your concealer looks as fresh as when you first applied it – and my creasing concealer conundrum is solved for good.

Why does undereye concealer crease?

The layers of muscle and tissue around the eyes – just inside our orbital bone – are expressive, moving as we smile, speak or frown. Naturally, the outermost layer of skin moves too, meaning that any makeup sitting on top of it doesn’t stay in place either (it’s the same reason your eyeshadow creases, but that’s another story).

Whether a powder, cream or liquid formula, concealer can start to settle in any folds, like fine lines and wrinkles, as it moves around. Combined with the makeup’s colour pigment drying out during the day, as the oils in the skin absorb powder or the water content in liquid formulas evaporates, you’re left with clumpy, creased-up coverage that needs rehydration.

Caroline Brien
Freelance beauty editor

Journalist and author Caroline has been writing about beauty, from cosmetics and wellness to spas and skincare, for over 25 years and has won two prestigious Jasmine Awards, which recognise excellence in writing about perfume.

Formerly Beauty Features Director at Marie Claire, she has contributed to titles including Elle, Grazia, the Financial Times, Telegraph, Evening Standard and Sunday Times Style magazine. She also works with global trend forecasting company Beautystreams to create a library of runway coverage during show seasons. Her Instagram (@carolinesbrien) is devoted to work, travel, her nephews and being an unapologetic film nerd.

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