In our busy 21st century lives, discovering a brand which encompasses so many areas we’re passionate about – from beauty and interiors to books and fashion – feels like reconnecting with an old friend you haven’t seen for years – and one who is entirely on your wavelength.
AERIN, the global lifestyle brand does just that, offering a stylish lifestyle collection, which combines easy, effortless beauty products with stylish fashion and interiors accessories, all designed and curated by its founder, Aerin Lauder.
Granddaughter of Estée Lauder and Style and Image Director for cosmetics giant Estée Lauder, Aerin hails from a family dynasty that has influenced the beauty world for decades, so what better way to share her sharp vision and enthusiasm than with her own eponymous lifestyle line.
Two years since its inception, AERIN has garnered a significant following of loyal fans who wish to emulate the brand’s ethos for effortless, but beautiful, living. The story began in 2011 with the launch of AERIN’s lifestyle collection. Aerin’s passion for art (she is a member of the International Committee of the Museum of Modern Art), travel and design translates into a home accessories line, which combines the destinations she adores with her eye for classic finishes. And as one would expect, the same designer flourishes are peppered through a luxury fashion and accessories collection, which holds universal appeal.
Following the lifestyle line’s successful launch, it was a natural progression for AERIN to branch out into the world of beauty. Recognising our desire to look beautiful, whilst feeling relaxed and confident, the collection combines a capsule set of palettes, lip colours, illuminating powders and accessories to create a modern, fresh look. Pretty, simple and aimed at enhancing our assets, everything down to the feminine packaging in blush pink and gold encompasses Aerin’s distinctive modern yet classic style.
So which direction next for the lifestyle empire? A five-strong fragrance collection no less, which for its creator is her most personal expression of her life and memories to date. From the evocative feeling of warm sunshine on a beach walk to the tranquillity of a mountain retreat, Aerin’s memories are poured into five signature scents: Gardenia Rattan, Amber Musk, Lilac Path, Ikat Jasmine and Evening Rose. Each has its own personal story and each will perfectly reflect the personality of its wearer.
One might argue that descending from one of the biggest beauty dynasties of modern times would present something of an obstacle in striking out alone, but for Aerin Lauder her mission has been as effortless as the lifestyle line she has created. A beauty icon in the making? She’s already arrived…