Presenter Victoria Derbyshire was applauded by viewers for doing something very important on TV this week.
The iconic journalist appeared on the BBC news with a phone number scrawled onto her hand with biro.
Victoria subtly held her hand up to the screen and rested her chin on her fingers to make the digits visible.
While it may seem at first glance that Victoria had simply forgotten to scrub a reminder off her hand before going on air, it turns out the ink was there for a vital reason.
The phone number was in fact the one for the National Domestic Abuse helpline.
The broadcaster later took to social media to reveal that the move was done to help viewers who may be suffering abuse at the hands of people they’re self-isolating with during the coronavirus lockdown.
‘The National Domestic Abuse hotline has seen a 25% increase in calls & online requests for help in past week,’ Victoria explained on Twitter.
‘During the lockdown there’s also been a daily rise in people going on the helpline website & last wk that figure was up by 150%.
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‘The helpline is open 24/7.’
Lots of fellow social media users responded to applaud Victoria for her helpful initiative.
‘Thank you for using your platform to bring awareness to this very important issue,’ one wrote.
‘Thank you Victoria. Excellent idea,’ added another, while a third chipped in, ‘You are a treasure. The UK is blessed to have you.’
Opening up about her decision to carry out the good deed, Victoria told the Independent, "I’d written the number on my hand to tweet a photo of it at 7am this morning and left it on my skin deliberately in case it could help any of the millions watching."
Caitlin is Junior News Editor for woman&home, covering all things royal, celeb, fashion, beauty and lifestyle.
Having set her sights on becoming a magazine journalist when she was a child, Caitlin took on work experience stints at local papers and titles such as Cosmopolitan, Now, Reveal and Take a Break while studying for her Multimedia Journalism degree and has interviews with celebs, reality stars and the Archbishop of Canterbury under her belt (of course, she couldn't resist asking him about Meghan Markle and Prince Harry).
After leaving uni, she dabbled in fashion PR as a Press Assistant for Arcadia's Topshop before becoming a part of the Now team at Future for her first real job in the world of online journalism, joining the ranks as a Digital Writer in 2019.
Caitlin went on to add the likes of Woman, GoodtoKnow, WhatToWatch and woman&home to her writing repertoire before moving on to her current role.
When she's not working you'll find Caitlin sipping bubbles at brunch with her besties, thinking about her next iced coffee, trying to close the rings on her Apple Watch, scrubbing up on her royal family knowledge or scrolling through the Zara app, trying to resist tapping 'check out' again.
