It used to be the Coca Cola Christmas advert that signalled the start of the festive season, but in recent years it has been the John Lewis Christmas advert that has attracted all the hype and attention, and for good reason. Once again, this year’s ad looks set to be the most talked about of the season, with the internet having gone wild, in the run up to its release, for a “John Lewis” advert that turned out to be fake, and a twitter account that mysteriously appeared just a few days before its release.
To date we have had a travelling snowman, woodland adventures and this year we have added an adorable bouncing boxer named Buster to the collection.
Watch the latest ad here and enjoy previous year’s heart tugging efforts.
For 2016’s advert we follow the story of Buster the dog as he watches various night-time animals play on his owner’s new trampoline, yearning to play on it himself. As Christmas morning comes Buster is finally allowed into the garden to play to hilarious effect. This year’s soundtrack is supplied by British band Vaults who cover One Day I’ll Fly Away.
Last year’s Man On The Moon advert was described as the most emotional John Lewis Christmas advert
yet. A far cry
from 2014’s Monty the penguin, 2015’s ad saw John
Lewis team up with Age UK to pull on your heartstrings and inspire you do your bit for a fantastic cause. Featuring an optimistic young
girl, a loveable but lonely old man and, of course, a song cover that went straight into the top ten (Aurora, Half The World Away).
Make sure you have your tissues at the ready for this one…
‘Monty’s Christmas’, the 2014 John Lewis advert, was a commercial
success – with the company’s ‘Monty’ stuffed penguin toys selling out
Featuring a Tom Odell cover of John
Lennon’s ‘Real Love’, the heart melting story followed a little boy
called Sam and his pet penguin Monty as they snow sledged, rode the bus
and built lego towers together. But, all Monty really wants is to find a
mate, so on Christmas morning Sam presents him the best gift of all, a
lady penguin named Mable.
The high street store splashed out £7million on a disney-inspired animation that promised to tug at the heart strings, and that is did.
hand drawn illustrations were reminiscent of nostalgic woodland stories
‘Watership Down’ and the ‘Animals of Farthing Wood’ and told the story of a
hare determined to find the perfect gift for his bear friend.
The soundtrack was once again a hit with a cover of ‘Somewhere Only We Know’ sang by Lily Allen
2012 was the year of the lovestruck snowman.
The £6million commercial followed the epic journey of a snowman as he goes in search of the perfect gift for his loved one. The 90 second film fittingly featured Gabrielle Aplin’s cover of Power of Love as the snowman crosses a stream, dodges traffic and survives a snowball fight in his quest to reach the high street shop.
The 2011 advert that featured a big hearted little boy who couldn’t wait
for Christmas morning, became an overnight internet sensation.
adorable child tries to hurry time by casting a spell on a clock,
rushing down his dinner and ignoring his overspilling santa sack, all so
he can present his parents with a Christmas gift.
warmer featured a cover of The Smith’s Please, Please, Please, Let Me
Get What I Want by English songstress Slow Moving Millie.
Kleenex at the ready for this one.
The 2010 advert was the first advert to go viral and featured an Ellie Goulding cover of Elton John’s ‘Your Song’.
charming showreel captured parents sneaking presents upstairs, friends
wrapping last-minute gifts in unusual places and a kind natured child
hanging a stocking on his pet dog’s kennel.