It's a dream we've had for a long time - being able to purchase clothes whilst browsing through our texts and social media. And now, that dream might just be about to come true - for those of us who can afford to shop on Net-a-Porter, that is.
The online retailer, that houses brands like Versace, LK Bennett, and Prada, is joining forces with the messaging service, to allow it's shoppers to buy dresses, bags, shoes, and anything else they may desire directly through the messaging app.
So how would it actually work? Well technology is still being tested, and there's no scheduled release date, but customers will be able to buy their wares directly on the app, without having to visit the Net-a-Porter site.
And it's an important move for the luxury e-retailer. At the moment, Net-a-Porter's mobile customers place more than double the orders that their desktop customers do, so it certainly makes sense to capitalise on WhatsApp users.
WhatsApp is the most frequently used of all the communication apps - and yes, that's including Facebook and Twitter! More than 700 million users are on it in any given month, and they exchange around 30 billion messages per day - which is double Facebook's message traffic.
