Popular supermarket Marks & Spencer have revealed they are doing even more to help the environment, with a new plan to launch plastic free produce aisles, in a new trial.
They announced that they will be be selling over 90 lines of loose fruit and vegetables, free of plastic packaging, as part of a trial at a store in Tolworth, Kingston upon Thames.
It will translate to two aisles of plastic free fruit and veg, with perishable products such as berries in compostable containers to keep them from getting ruined.
Marks and Spencer are also trying to make the process as hassle-free as possible for customers, by having trained greengrocers on hand to help with any queries such as how best to pick and weigh the fresh produce.
With the ‘best-before’ dates being removed as part of the trial, the greengrocers will provide top tips on how best to preserve the fruit and vegetables, as well as how to reduce food waste.
Sounds like a brilliant move to us!
Head of Food Sustainability, Louise Nicholls, said of the new initiative “We’re proud to launch a series of market-leading initiatives to help our customers take home less plastic.
“We know our customers want to play their part in cutting out plastic, while as a business our goal is to become zero-waste by 2025. That’s why we’re working hard to reduce the amount of plastic packaging we use without compromising on food quality and contributing to waste.”
She added, “Our trial at Tolworth is an important milestone in our plastic reduction journey and bringing back the traditional greengrocer will play a key part in educating our customers. Our plan is to create long-term impact in the future using tangible insights from the Tolworth store trial.”
The trial will reportedly last for three months, and is part of the retailer’s long-term plastic reduction strategy.
In addition to this trial shift, the store has dramatically reduced the amount of plastic cutlery it gives out to customers, with 2 million plastic straws have been replaced by paper alternatives.
M&S food halls have also scrapped their use of plastic cutlery, replacing it with wooden cutlery instead.
So if you fancy chatting to a trained greengrocer whilst reducing the amount of plastic you use, Tolworth is the place for you!