Love Island 2023 will have one major difference this season

Winter Love Island in the UK is introducing a big change for an important reason

Love Island 2023 is introducing a new rule for contestants
(Image credit: ITV)

Love Island 2023 is all set to start on January 16, and it’s the perfect antidote to the winter blues.

The UK edition of the show is the original, and typically includes two seasons per year – one in the summer months and one in winter.

This season will see the cast jet off for some winter sun in South Africa, where they hope to come home with more than just a tan.

If you’re hoping to keep up with the action, you’ll be able to watch from anywhere in the world as always.

Ahead of the new series launching later this month, ITV have revealed a pretty big change to the rules - no social media. 

For the first time ever, contestants won't be able to hand over control of their Instagram and Twitter accounts to friends or family members while they are in the villa.

Even though past contestants haven’t controlled their social channels when taking part in the series, many have been able to build a huge profile and attract plenty of brand deals by having someone post on their behalf.

The reason for the change in the rules comes after the mental health of contestants has become a cause for concern for show bosses. Past contestants have shared experiences of depression or difficulty coping with online trolls or their newfound fame.

Love Island has made stars of people like Ekin Su and Davide, who scored plenty of brand deals through social media

(Image credit: Ricky Vigil M/GC Images)

Announcing the social media ban, a statement from ITV read, "As part of extended measures to protect both the Islanders and their families from the adverse effects of social media, participants will be asked to pause handles and accounts on their social media platforms for the duration of their time on the show.

“Islanders’ accounts will remain dormant while they are in the Villa, so that nothing is published on their behalf."

All contestants have since changed their bio on Instagram to, “I’m off to find love in the Love Island villa. See you soon!"

A post shared by Love Island (@loveisland) (opens in new tab)

A photo posted by on

The duty of care measures have been overseen by Dr Paul Litchfield and Dr Matthew Gould, with the ITV show committed to making a difference following the deaths of past contestants Sophie Gradon and Mike Thalassitis, plus plenty others speaking about abuse they’ve received from trolls and more.  

Dr Paul, in a statement has previously said, "The duty of care arrangements for Love Island continue to evolve in the light of advances in scientific knowledge and awareness of the pressures young people face in establishing healthy relationships.”

"That culture of continuous improvement ensures that Islanders are well placed to benefit from their experience of participating in one of the UK’s most popular TV shows.”

It also adds that “participants will be offered resource links to read up on, in advance of meeting their fellow Islanders, to help them identify negative behaviours in relationships and understand the behaviour patterns associated with controlling and coercive behaviour.”

After the show Islanders will have to take part in at least eight therapy sessions to help them adjust to life back home. The production team will also stay in touch with them for over a year to offer any "additional help" needed.

Jack Slater
Freelance writer

Jack Slater is not the Last Action Hero, but that's what comes up first when you Google him. Preferring a much more sedentary life, Jack gets his thrills by covering news, entertainment, celebrity, film and culture for woman&home, and other digital publications.


Having written for various print and online publications—ranging from national syndicates to niche magazines—Jack has written about nearly everything there is to write about, covering LGBTQ+ news, celebrity features, TV and film scoops, reviewing the latest theatre shows lighting up London’s West End and the most pressing of SEO based stories.