For women of a certain age, the world of fashion can seem like an intimidating place.
After all, it’s an industry aimed at a younger generation, that doesn’t cater for their age, shape or size – right?
Wrong, we say.
Here at woman&home we’re always working hard to dispel the assumption that getting older means losing your sense of style, filling our pages with endless examples of midlife women embracing and having fun with fashion.
And that’s definitely the way Bev Rewbury see things, too.
The 53-year-old former nurse from County Durham dreams of launching her own style business for women over 40, including those going through the menopause. Part of Bev’s inspiration comes from her own experience of having to forgo her favourite figure-hugging dresses as her body changed post-menopause.
With this goal in mind, Bev entered our Don’t Tell Me I Can’t mentorship competition in association with JD Williams, telling us how her experience coupled with her love of fashion and style has led to her to train as an image consultant.
And it was this clear sense of passion that made her an obvious choice when it came to selecting a mentee to work with the woman&home fashion team.
The mother of one spent a week at woman&home HQ learning all about just what it takes to create the inspiring style pages you see in the magazine every month, and even had the opportunity to help out at a fashion shoot.
Above: Bev in discussion with Samantha from the w&h fashion team
“It’s been truly brilliant,” Bev said of her time at w&h. “I’ve been working with the fashion team putting the styles together for a shoot. I have learnt so much… I never realised how much work went into planning the pages of woman&home, and how hard the girls work.”
But had the experience spurred Bev on to launch that dream business? You bet.
“Going forward I will be setting up my own business in fashion, style and colour, so this has given me a really great platform to start out on my own” she says.
We wish Bev all the very best with her new venture – and don’t doubt she’ll achieve her goal.