This is a woman&home advertorial
Planning ahead for autumn/winter doesn’t stop at fashion trends – thanks to Sainsbury’s, we’re feeling motivated to give our interiors a new season makeover. The Midnight Bloom range is the perfect inspiration, with its bold, inspirational prints in rich, jewel colours.
Sainsbury’s homewares have 12 in-house designers who travel the world for their inspiration, and the result of their research is a stunning range that you’ll find it impossible not to fall for. The homewares and accessories collections pair perfectly to create an opulent, rich feel, so you can embrace the new season with a stylish and cosy new interior look.
From vintage-designed drawers that look remarkably like the real thing, to quirky accessories and luxurious bedding, Midnight Bloom creates a sense of drama through unique designs paired with darker lighting and a clever use of flowers and plants.
Rich, dark colours and floral prints are a huge trend, reminiscent of the colours and styles used by Pre-Raphaelite artists but brought up to date for modern living.
Blending together prints and colours is key to making this look work at home, making it easy to include accessories in different shades that you might already have. Incorporate shades of purple, fuschia, ebony, pea green and cobalt to create a dramatic style – perfect for the bedroom.
Think texture – add cushions and throws and finish with a mix of velvet, chenille and silk. When it comes to patterns, it’s all about dark, romantic florals and exotic colours.
Bring in metallics like burnished gold, brass and copper. Try grouping a mixture of accessories together – a black table mirror and beautiful flowers in a stand-out vase. Dark furniture sets off this look – we’re talking almost black with decorative florals and gold handles.
Sold on the Midnight Bloom theme? Collection available from 13th September at selected Sainsbury’s stores. To see more ranges visit sainsburyshome.co.uk.
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