Create a relaxed coastal-style interior for Spring

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Remember that glorious bay you found that made you appreciate just how beautiful the British coastline is?

Now’s your chance to bring that relaxed, easy-living feel into your home with the beautiful new Shore collection, designed exclusively by the in-house team at Sainsbury’s.

An elegant, grown-up take on the ever-popular coastal trend, it encompasses the feel of the sea with its organic forms, natural textures and a sophisticated nautical palette of smart blues, soft greys and crisp whites.

We all love the classic blue and white stripes of the traditional seaside look, and this range is a styling dream with its subtle heritage feel and gentle shades reminiscent of a hazy British summer.

For the sitting room, mix the range with neutrals by adding cushions of different shapes and sizes, like this Shore Woven Stripe Cushion, £12, and add a casual throw for a laid-back feel. If you want to emphasise the seaside theme further, a fabulous lampshade featuring a delicately painted coastal scene is a perfect mood-setter.

For finishing touches, experiment with simple glass vases and domes, a collection of interestingly shaped shells, and delicate, glazed ceramics. Group them together or display them individually – just think simple shapes and muted colours. Finally add a couple of Shore Woven Baskets, £22 for two, for easy, stylish storage.

For the dining room and kitchen, add a stronger punch of nautical navy in striped tableware and fun fish-printed plates, such as this Platter, £10, drinking glasses and tea towels. Then carry those stronger shades through into the bathroom – striped towels with a stylish red line will give a colour-boosting lift.

With its fabulous range of textiles, ceramics and accessories, the Shore collection will bring seaside charm to every room of your home. Discover the full range, and find your nearest store, at

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