When it comes to shopping the sales, we all have our favourite go-to shops on the high street, but the majority of people rush to mainstream retailers, so are probably less likely to bag a bargain (due to the high demand).
If you're looking to shop the sales like a pro, turning to smaller, less-known brands could to be the answer.
We've rounded-up a selection of smaller fashion brands that have amazing sales on at the moment. Plus, we've picked out some of our favourite fashion deals, to give you a taste of the brilliant discounts they are offering.
Sosandar
The Sosandar brand is trend-led, but in an approachable, chic way - so there's something for every taste and style. Usually their prices start around £35, so as you can imagine, there are quite a few bargains to snap up in their January sale.
Black Lace Bell Sleeve Top, was £49.00, now £24.00
Make your look a little more dramatic with these feminine statement sleeves.
BUY NOW from Sosandar for £24.00
Bimba y Lola
Bimba y Lola's designs are contemporary with a unique edge, and their sale boasts a huge 60% off selected items.
Green Jungle Print Dress, was £215, now £129
The perfect transitional piece that looks great with tights in the winter and bare legs in the summer - an investment you can enjoy all year round!
BUY NOW from Bimba y Lola for £129
Olive
Olive's products ooze high-end comfort with their slouchy jumpers and feminine tea dresses. The designs, while contemporary, also have a vintage feel about them.
Combi Colour Round Neck Jumper, was £119.00, now £59.00
This colour block jumper looks great thrown on top of black skinny jeans and boots for an effortlessly chic winter look.
Uterque
The Uterque brand is centred around reviving traditional hand-crafted products by using high-quality materials. Many of their pieces have a 70s feel to them, and this January they're offering 40% discounts on selected items - so now is the time to snap up a good deal!
Pleated Shirt With Back Detail, was £85.00, now £54.90
This shirt is perfect for a desk to dinner look. Simply swap your tailored trousers for a leather midi skirt, for a sophisticated evening outfit.
BUY NOW from Uterque for £54.90
Charles and Keith
Originally specialising in innovative footwear, the Charles and Keith brand has since expanded. Now it sells a number of different products including belts, sunglasses, costume jewellery and tech accessories.
Textured Calf Boots, was £109.00, now £79.00
Perfect for day or night wear, these classy boots have a biker edge to them. The perfect addition to your winter wardrobe this season.
BUY NOW from Charles and Keith for £79.00
Iris and Ink
Balancing comfort with style, this modern brand is slightly more indulgent in price, but for the quality, it's definitely worth spending that little bit extra - plus their 50% off sale helps too!
Marissa Pique Midi Skirt, was £125, now £50
This unique feminine piece looks great styled with a plain t-shirt for an everyday look, or dress it up with a printed blouse or floral shirt. With more than 50% off, how can you possibly refuse?
BUY NOW from Iris and Ink for £50
Matt & Nat
Specialising in ethically sourced vegan products, Matt & Nat is the bag brand you need to know about this year.
Livia Bucket Bag, was £105.00, now £73.50,
Bucket bags are big for 2017, and this diverse piece can be worn across the body or on the shoulder, as it features an extendable strap.
BUY NOW from Matt & Nat for £73.50
The Fold
A contemporary brand that prides itself on its impeccable finish and unique designs. We love the gorgeous selection of dresses in The Fold's sale!
Bulgaria Dress Tiled Herringbone Jersey, was £195, now £125
Great for upgrading your work wardrobe, this smart dress is also incredibly flattering on the tummy with its wrap style.
BUY NOW from The Fold for £125
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