Over the past 15 years Hush has steadily grown into one of the UK’s leading fashion and lifestyle labels. They position themselves as a brand for the modern day woman, who loves fashion, but isn’t a slave to it. Somehow they still fly under the radar, but we suspect not for long.
Founder, Mandy, moved from Australia to the UK in 2001 with her now husband and business partner, Rupert. She created the brand during her first English winter, where she found herself spending more time at home, adapting to the dark, cold winter. She wanted to enjoy that time in nice and comfortable clothing, but couldn’t find what she wanted anywhere, so in 2002 launched Hush. It started as a website and small catalogue selling pyjamas and loungewear. Fast-forward 17 years and the still privately owned company now has nearly 300k active monthly customers.
Having progressed from just pyjamas and loungewear, Hush now offers a range of daywear, nightwear, footwear and accessories. Their designs interpretate classic shapes in a contemporary way, creating clothing that are easy-to-wear, make you feel amazing, and collect you lots of compliments!
In the words of Mandy herself:
“I want to look good, but I don’t want to spend hours doing so. I want to be comfortable, but not at the expense of style. So, we’ve always made clothes that look great, but are also versatile, practical and very wearable.”
The fashion team’s Hush Edit
We’ve picked out our top 5 favourite best-selling pieces, online at Hush right now.
One of the most popular pieces from their new autumn, winter collection is their Cord Boiler Suit in bright blue. Boiler suits and 70s style cord are hot trends this season, Hush have combined the two to create an easy-to-wear, but fabulously statement piece. It even comes in a second colour, petrol, which we are obsessed with! Pair with trainers, boots or even dress it up for an evening with heels and a glitzy bag.
Also a big hit is their Sequin Skirt. This fun silver and gold metallic number features an elasticated waist and slit back hem. With the party season fast approaching a versatile piece like this (that you can eat as much as you want in!) will have you sorted for all your festivities. Or if you can’t wait for Christmas, it would look great dressed down with a jumper and trainers.
Talking about jumpers, how about this beauty. A fun update on the classic navy pullover, it walks the line between smart style and fun fashion perfectly.
There aren’t many clothes these days that stop us in our tracks and we still find ourselves thinking about weeks later. But these metallic boots have achieved just that. Despite the vivid shade of cobalt we think they’ll look great with almost everything and the heel height and nice gentile instep means they’ll be comfortable too. We’re not the only fans, as they’re already low in stock! Get them before they go (psst, we heard a rumor that next season they’ll be available in a stunning hot pink).
Lastly we have the Louise Faux Fur Coat, a.k.a the leopard print coat of our dreams. This faux fur, smooth satin lined coat will keep you warm and looking fantastic all through the colder months. Although an investment piece, animal print continues to be one of the most enduring trends – and isn’t going anywhere any time soon. You’ll wear this for many, many years to come.
We agree with Mandy, the founder of Hush, her clothes are versatile, practical and very wearable. Though we’d add one more adjective to the list too: (mega) stylish!