The supremely comfortable trainers that sell every 4 minutes

When it comes to comfort, not much can beat a classic trainer.

Wearable yet stylish, trainers can be the perfect partner to almost any outfit - from a relaxed midi skirt and top combo, to a sharp, sophisticated suit.

So it's no surprise that popular shoe brand Hotter are currently selling around 350 pairs of trainers a day at the moment. That's a pair every 4 minutes!

But it seems shoppers are feeling particularly drawn to one style in particular - the brand's Nova trainer, in the colour Mauve.

The sleek, sporty trainer comes in a multi soft pink colourway with complimenting laces, and is designed to be flexible and lightweight to ensure comfort and provide support during any activity, meaning they're perfect for those of us who are always running around!

Hotter confirmed exclusively to woman&home that the Nova trainers in mauve have proven to be so popular with customers that they have a whopping 800 pairs on back order, to meet the huge demand. At £59, the shoes are affordable, as well as supremely comfortable, which may be the secret to this style's success.

MORE:Nominations wanted for our fabulous woman&home Amazing Women Awards 2019 in partnership with Hotter

Although the trainers look sporty, we think they'd be ideal for plenty of other activities besides exercise. Picture them with a relaxed top and pair of white jeans for an afternoon walking the dogs, or a midi skirt and luxe sweater for lunch with the girls.

Not keen on the mauve version of best-sellers? May we direct you to the other two colourways on offer - a chic, pebble grey, and a timeless navy.

At the moment, the Mauve Nova trainers are still available in all sizes on the Hotter website, but considering how popular they're proving to be, we reckon you shouldn't hesitate if you want a pair!

Buy Hotter Nove Mauve trainers here, £59

They're not the only pair of Hotter trainers that are going down a storm with customers are the moment.

The shoe brand's metallic leather Gravity trainers, which retail for £75, and their practical, lightweight Flow trainers, £49, are also proving to be some of their most coveted items of the season.

(Hotter's Gravity trainers)

(Hotter's Flow trainers)

According to Hotter, they are selling between 300-500 pairs of these two styles per week. That's a lot of trainers...

So will you be picking any of these up for your summer wardrobe?

Amy Hunt

Amy Hunt is an experienced digital journalist specialising in homes, interiors and hobbies. She began her career working as the features assistant at woman&home magazine, before moving over to the digital side of the brand where she eventually became the Lifestyle Editor up until January 2022. Amy won the Digital Journalist of the Year award at the AOP Awards in 2019 for her work on