This anti-aging moisturizer suits all skin types and has 3,000 five-star reviews at Ulta

Shoppers are obsessed with IT Cosmetics' Confidence In A Cream, which also comes in a neck-firming version

close up of woman's hands holding jar of face cream
(Image credit: Moyo Studio via Getty Images)

A good moisturizer is a skincare routine staple, and the IT Cosmetics Confidence In A Cream is one of the best selling formulas at Ulta, having racked up more than 4,000 online reviews.

Developed with plastic surgeons, the cream is designed to suit all skin types and has a very impressive résumé. It promises to plump the skin, smooth out wrinkles and fine lines, blur the appearance of pores and reduce discoloration – all in one jar!

Equally impressive is the list of skin-loving ingredients that feature in this formula. We're talking ceramides, peptides, collagen, antioxidants, vitamin E and squalane, to name just a few of the ingredients that will help you achieve your best skin yet.

As for how it fares on the skin, we love the formula because it doesn't feel greasy or too heavy upon application, and leaves your skin with a noticeably healthy glow once it's sunk in. 

More from woman&home:

Of the thousands of reviews left at Ulta Beauty, an impressive 3,000 are five-star ratings, so this cream is clearly a force to be reckoned with. The cream also comes in a neck and décolletage version, which has also proven popular with Ulta shoppers.

"I love this product! I use it in the morning and in the evening on my skin," writes one happy customer. "I get so many comments on how my skin is glowing. My skin has been so moist and soft since I started using it."

Shop IT Cosmetics Confidence in a Cream Moisturizer

IT Cosmetics Confidence In A Cream Anti-Aging Moisturizer, $49, Ulta (UK £43, Cult Beauty)

IT Cosmetics Confidence In A Cream Anti-Aging Moisturizer, $49, Ulta (UK £43, Cult Beauty)

An all-round moisturizer developed with plastic surgeons that promises firmer, better hydrated and smoother skin.

IT Cosmetics Confidence In A Neck Cream Anti-Aging Moisturizer, $52, Ulta (UK £44, Cult Beauty)

IT Cosmetics Confidence In A Neck Cream Anti-Aging Moisturizer, $52, Ulta (UK £44, Cult Beauty)

A neck version of the best selling cream that promises to firm up the neck, chest and décolletage.

Meanwhile another adds, "I have eczema and quite sensitive skin, this moisturizer is non irritating, non-greasy and transformed my skin, it's also been slowly clearing up some acne scars from my stubborn, easily scarred skin so it's so refreshing to not have to use irritating fade creams. After using this my skin is so much more resilient, plump and clear. I feel a lot more youthful and confident."

It's hard to argue with such glowing reviews!

Are you a fan of this best selling beauty buy, or yet to be initiated in the benefits of Confidence In A Cream? Let us know on social at @womanandhome.

Lucy Abbersteen

Lucy is a UK-based beauty journalist who has written for the likes of Marie Claire, Cosmopolitan, OK!, Women's Health and more, as well as contributing to woman&home. Her work covers everything from expert skin and haircare tips to the latest product launches and the show-stopping beauty looks spotted backstage at London Fashion Week. During her career she's interviewed some seriously famous faces, from Little Mix to Drag Race royalty The Vivienne, as well as chatting to the industry's leading hairdressers, dermatologists and make-up artists.