The anti-ageing serum that sells every 20 seconds

Want to get your hands on this anti-ageing serum, which is selling out quick?

Luckily you don’t have to spend a fortune to look good today as many beauty brands are bringing out affordable anti-ageing skincare.

And this new popular serum is no exception. Made by K-beauty, who have already got a line of affordable and innovative products, from cleanser to face masks, this new serum is literally jumping off the shelves.

READ MORE: The most affordable products from cult Korean skincare brand, Dr Jart

In fact the It’s Skin Power 10 WR Anti-Wrinkle Serum is so good that its selling one every 20 seconds. And it’s also reinforcing how popular Korean beauty brands and trends are right now.

The serum, which is made with interesting ingredients including caviar, mistletoe and adenosine (which is said to soothe skin), was created by dermatologists from the University of Seoul in South Korea.

South Korea is fast becoming one to watch when it comes to new make up trends and beauty technology – so this comes as no surprise to us.

Available in 10 varieties for different skin tones and conditions it comes in a ampoule bottle – making it apparently more refined than a typical serum.

Famous fans include make up artists and skincare expert Lisa Eldridge.

While the serum has been popular on fashion site ASOS. Currently sold out on the site they describe the range as, ‘Developed by dermatologists, it takes its science seriously but doesn’t mind having some fun on the side.’

The serum, priced at just £12, comes in 30ml bottles and it apparently only takes two to three drops patted over your face daily for your skin to become more moistened, elastic and stress-free. Basically knocking years off your age.

Now available on a variety of beauty websites, including on Beauty Bay and Feel Unique you better be quick before it sells out on them too.

Words: Sarah Finley