If you have even a passing interest in fashion or celebrity culture, you've probably spotted a candyfloss 'do or two on the red carpet over the last couple of years. You probably also swiftly decided that pink hair is a look best left to the young and fearless.
And yet... as another very glamorous, very grown-up star has fallen in love with pink hair, it might be time to rethink your stance. This could just be the easiest way to knock a decade off your look, put a spring in your step and a smile on your face (which we all know is very youthful). Helen George, Trixie from Call The Midwife is the latest star to dye her hair the rosy hue. The TV favourite debuted the flattering look at this year's SAG Awards. Keep scrolling for other celebrities following suit..
Following in the well-heeled footsteps of Helen Mirren and Cate Blanchett, Celebrity make-up guru Mary Greenwell, has gone pink at 59, telling the Telegraph "It gets me noticed. If you feel you're starting to become invisible, go pink!" As a world-reknowned beauty expert, Mary also noted how easy on the complexion her new hue is. "My new look has done my skin wonders too. It's an unbelievably flattering colour for someone older. I have realised why Barbara Cartland surrounded herself in blush pink."
Fancy giving pink a spin? If you're feeling brave and want to go the full Mirren, head to a professional. Bring pictures of the shade you want and ask for an all-over wash of Crazy Colour, which can last anything between 2-6 weeks depending on your hair type and how often you wash it. Bleached or grey hair is porous so hangs onto colour longer, which may be a good thing or not depending on how taken with the results you are!
If you're not sure about fully committing, ask for balayage. This freehand painting technique means your hairdresser can customise your pink look, like Cate Blanchett's marshmallow ombre or a tiny toe-dip in the trend, January Jones' chic streaks.
Or, for a truly low risk option, chuck on an at-home hair chalk. They take about five minutes and should only last one (or in my experience, two) vigorous shampoos. We love Kevin Murphy Colour Bug, £14, which can be diluted with conditioner for a washed out pastel shade and Bleach Hair Crayon in The Big Pink, £4, a chunky crayon for drawing on pretty pink highlights.
So, are you tempted? Yes, it's a strong look and not for everyone, but if you're in the market for a change and like to make a bit of a splash there's no denying pink hair is fun, fabulous and flattering to boot.
If it's good enough for Helen...