Glossier was first launched in 2014 off the back of beauty blog IntoTheGloss.com and have since achieved cult status among beauty editor and beauty lovers alike. The fact it has over 771,000 followers on Instagram is testament to this.
The brand prides itself in doing beauty differently. It believes beauty should be ‘fun, easy, imperfect, and personal’.
Glossier believe, “You give life to products – products don’t breathe life into you.”
Last year the Boy Brow, an easy to use eyebrow product which will help anyone who regrets years of over-plucking, had a waiting list of 10,000 people! This is just one of the products you can now get shipped straight to your desk. Gone are the days where you would have to ask friends travelling to America to bring you back a supply.
Glossier launched in the UK on 9 October and the social media reactions have been pouring in.
One person tweeted, “@glossier is finally in UK!!! Been waiting for this for long time I think I’m feeling emotional..”
Another wrote, “So happy! Been waiting so long for this!”
Several happy customers have been posting pictures of their order confirmations, but what products have they been purchasing?
Last year this product had a waiting list of over 10,000 people! It is really simple to use with small brush applicator. It comes in four shades: clear, blonde, brown and black. Not only does it fill in any patchy areas on your brows it also keeps the hairs in place with a flexible hold.
Glossier are passionate about great skincare as well as make-up. The website says: “Intense moisturization = instant gratification. Glowy, dewy skin is our thing.”This cleanser is very popular as the lightweight formular leaves skin feeling silky and soft.
Just one of the products worn by Dame Helen Mirren, this priming moisturiser is a beauty bag essential. It is an base for make-up but will also give your skin a glowing finish if you choose not to wear make-up that day.