Someone develops dementia every three minutes, but many have little understanding of the severity of the problem, with research revealing that 78% of people mistakenly believe there is a cure for the disease. This lack of awareness means that too many people feel they are facing the condition alone. That’s why Alzheimer’s Society’s brand new campaign, United Against Dementia, is so important.
Launching today, the 24th of April, celebrities and sports stars including Jo Brand, James Cracknell, Meera Syal and Richard & Judy are all backing the new initiative, which calls on the public to set aside their differences – from age to tastes and social standing to political allegiances – and unite in the fight against dementia, as it’s set to become the 21st century’s biggest killer.
Jeremy Hughes, Chief Executive, Alzheimer’s Society, said: “We’re determined to bring everyone’s attention to the massive injustice faced by people with dementia and their carers, with too many denied the support they need.
“Alzheimer’s Society hears day in, day out about people with dementia and their carers struggling. Some people tell us about the impossible choices they have to make, from the carer having to choose between a knee operation and caring for her Mum, to a man with young onset dementia who had to give-up work and ask his daughter to pay the mortgage.
“We urgently need people to unite with us to improve care, offer help and understanding to those affected and find a cure. Together, we can bring about change.”
The charity will launch a special TV ad, voiced by actor Bill Nighy, which will air tonight on Channel 4 and ITV at 8.55pm. Watch a teaser below…
woman&home are proud to be the media partner for Alzheimer’s Society. To unite with us,
go to alzheimers.org.uk.