Ahead of the Easter weekend on 14th April, there has been some heated controversy over the use of the very word ‘Easter’, involving the Prime Minister Theresa May and the National Trust.
The argument centres around a spring event the National Trust are running in collaboration with the chocolate firm Cadbury. The conservation charity have chosen not to include the word Easter in the event logo, promoting it simply as the ‘Cadbury Egg Hunt’, rather than the ‘Cadbury Easter Egg Hunt’.
But the word Easter does appear around the promotion of the event on the National Trust website. The charity has attracted criticism amid claims that it has dropped the
word in order to evade the significance of the religious festival.
Theresa May, who is both a member of the National Trust and the daughter of a vicar, has spoken out on the fact that the charity has dropped the word, admitting that she is furious about it.
She told ITV News, “I think the stance they’ve taken is absolutely ridiculous and I don’t know what they’re thinking about.
“Easter’s very important. It’s important to me, It’s a very important festival for the Christian faith for millions across the world.
“So I think what the National Trust is doing is frankly just ridiculous.”
When first displayed, the National Trust web page promoting the egg hunt event read “Join the Cadbury Egg Hunt”
Currently, the web page is entitled “Join the Cadbury Egg Hunts this Easter”. Then, further down the page, the wording includes Easter again, and reads, “It’s that time of the year again when we team up with Cadbury to offer you the ultimate day out. Join us over the Easter holidays to run through muddy woodlands, around mystical lakes and along nature trails on a Cadbury Egg Hunt.”
(The National Trust Cadbury Egg Hunt logo)
A spokesperson for the National Trust has said that the word Easter had been added to the promotion of the event in order to provide “further clarification” to expectant visitors that the religious festival is at the core of their egg hunt.
The spokesperson continued to say, “It’s nonsense to suggest the National Trust is downplaying the significance of Easter. Nothing could be further from the truth.
“We host a huge programme of events, activities and walks to bring families together to celebrate this very special time of year.
“A casual glance at our website will see dozens of references to Easter throughout.”
A Cadbury spokeswoman also said, “It is simply not true to claim that we have removed the word ‘Easter’ from our marketing and communication materials.
They went on to add that leaving Easter out of the campaign was just a wording choice, mentioning, “Each year our Easter campaigns have a different name and this year our seasonal campaign is called the Cadbury’s Great British Egg Hunt.”
“It is clear to see that within our communications and marketing we clearly state the word Easter and include it in a number of promotional materials, including our website, where we do also promote our partnership with National Trust at this seasonal time of year.”