Embrace beach house style with these stylish picks

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    Do you yearn for a place by the sea? Even if you live in the city, you can bring the colours of the seaside into your bedroom and ‘channel’ coastal chic with calming whites and cool hues to create your own little blue heaven.

    Make a bee-line for the new Coastal collection from Sainsbury’s where you’ll find everything you need to create a relaxing space that’s reminiscent of an airy, beach-side retreat.

    From gorgeous striped bed linen to textured cushions and throws with sailor undertones, plus fun nautical accessories such as quirky boat ornaments and weathered wall clocks – transforming your bedroom is now easier than ever thanks to Sainsbury’s. Whether you go for the whole theme or just pick out the pieces you love, the coastal trend is a timeless look you can use to create a serene space that’s personal to you – and won’t cost a fortune.

    A gentle, muted colour scheme that reflects different shades of the coast – from stormy steel grey to sparkling azure and deep navy – will help create a harmonious feel, offset with crisp white walls for a bright, fresh feel. Using pattern within the same colour family is an easy way to create interest.

    Texture is a key element, too, so introduce touches of driftwood and develop the theme with accessories in the form of cobalt blue bottle vases, ocean-hued candles and anchor-motif cushions. Now all that’s left to do is place a comfortable armchair by the window and imagine you are gazing out to sea. Bliss!

    The new Coastal homeware collection is available at selected Sainsbury’s stores now. To see more of the new collections and to find your nearest store, visit

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