Curves take centre stage in H. Stern’s new collection. Brazil’s greatest jeweller drew inspiration from the country’s most famous architect, the late Oscar Niemeyer, to create iconic pieces that celebrate the beauty of sinuous contours. The simple, natural lines of Niemeyer’s designs-a joyful tribute to both the female body and the hills around his native Rio de Janeiro-are transposed into a stunning new range of minimalist rings, earrings and pendants.
The partnership between the designer of the United Nations’ headquarters and H. Stern began in 2008, when the company launched a first collection of jewels inspired by the architect’s drawings. The new pieces, which were approved by Niemeyer in the last year of his life, share the same vision with light, delicate yet head turning designs moulded in white or yellow gold and brightened by diamonds.
“It is a privilege to create, from [Niemeyer’s] immortal lines, jewels capable of illuminating the feminine beauty that has always fascinated him,” says Roberto Stern, H. Stern’s President and Creative Director.
But natural beauty also shines in the new ambassador for the Brazilian brand. Diane Kruger stars in H. Stern’s latest advertising campaign, which was launched in South America at the end of last year and in Britain last month. The star of Troy and Inglorious Basterds was chosen because “she beautifully represents the modern woman, expressing natural beauty, style and personality in every aspect of her life,” according to Stern.
The spirit of the campaign was to honour women who live life to the fullest, embracing every moment with gusto. Fashion photographer Carter Smith captured Diane’s natural glow and zest for life in a series of stunning pictures where she models pieces from many of the company’s collections, including Stars, Copernicus, Celtic Dunes (top picture) and Oscar Niemeyer by H. Stern. “Jewellery is always associated with pleasant moments,” says Diane. “When I wear jewels, I am in a good mood. It makes me feel very beautiful.”
Niemeyer would probably have agreed.