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No7 is a go-to when it comes to smart skincare.
The iconic Boots line delivers high-performance formulas for high-street prices, leaving our skin (and bank balances) delightfully healthy and glowing.
And their latest drop has got us all scrambling to get a piece of the pie, as it promises to give our lashes the same TLC.
Although the brand has delved into makeup before and already has an established range of results-driven mascaras, from their long-lasting Stay Perfect to their luxurious Velvet Lash, as well as a number of boosting, defining and lengthening options, their newest addition looks set to win the hearts of anyone looking for nourished, even and impactful lashes.
For their latest foray into lash care, No7 has released a product that promises to deliver ‘ULTRA’ volume, length and curl (AKA the mascara holy trinity), while also nourishing lashes with caring ingredients.
The Full 360 Ultra Mascara uses an hourglass-shaped brush to quickly grab and apply the formula, while simultaneously combing the lashes for definition and ensuring that each one is coated.
The unique formula uses Vitamin E to stimulate collagen production leaving lashes appearing shiny and healthier, while organic Shea Butter nourishes and moisturises the lashes as well as providing protection from UV-B rays.
The combination of organic Beeswax and Carnauba Wax also creates a creamy texture that leaves lashes comfortable and light without any tackiness.
No7 found that 93 per cent of women who tried the product saw fuller lashes, which we can definitely vouch for as we were left with the same results when trying out the mascara.
It has even been so popular with fans that it sold one every three seconds in its first three days on sale!
And the tube comes with 30 per cent more product than the range’s other mascaras, meaning you can get more for your money and use a little less plastic as you go along too. Win win!
You can get hold of the dreamy drop from today one the Boots website and in stores across the country.
This might be our favourite No7 release yet!