This new high-street mascara sold one every three seconds - and it's only £15!

Get ready for the best lashes of your life...

no7 360 ultra mascara nourish lashes ultra volume
(Image credit: No7)

No7 is a go-to when it comes to smart skincare.

The iconic Boots line delivers high-performance formulas for high-street prices, leaving our skin (and bank balances) delightfully healthy and glowing.

And their latest drop has got us all scrambling to get a piece of the pie, as it promises to give our lashes the same TLC.

Although the brand has delved into makeup before and already has an established range of results-driven mascaras, from their long-lasting Stay Perfect to their luxurious Velvet Lash, as well as a number of boosting, defining and lengthening options, their newest addition looks set to win the hearts of anyone looking for nourished, even and impactful lashes.

MORE:No7 launches new revolutionary Skin Pastes that promise ‘healthier’ and ‘more balanced-looking’ skin

For their latest foray into lash care, No7 has released a product that promises to deliver ‘ULTRA’ volume, length and curl (AKA the mascara holy trinity), while also nourishing lashes with caring ingredients.

The Full 360 Ultra Mascara uses an hourglass-shaped brush to quickly grab and apply the formula, while simultaneously combing the lashes for definition and ensuring that each one is coated.

The unique formula uses Vitamin E to stimulate collagen production leaving lashes appearing shiny and healthier, while organic Shea Butter nourishes and moisturises the lashes as well as providing protection from UV-B rays.

no7 360 ultra mascara nourish lashes ultra volume

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Shop the mascara here

No7 The Full 360 Ultra Mascara

No7's biggest ever multi-benefit mascara that delivers length, volume and curl for all-round incredible lashes.



Currently on introductory offer



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Currently on introductory offer



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The combination of organic Beeswax and Carnauba Wax also creates a creamy texture that leaves lashes comfortable and light without any tackiness.

No7 found that 93 per cent of women who tried the product saw fuller lashes, which we can definitely vouch for as we were left with the same results when trying out the mascara.

It has even been so popular with fans that it sold one every three seconds in its first three days on sale!

MORE: New No7 Foundation sells one every 13 seconds – and comes in at less than £20!

And the tube comes with 30 per cent more product than the range’s other mascaras, meaning you can get more for your money and use a little less plastic as you go along too. Win win!

You can get hold of the dreamy drop from today one the Boots website and in stores across the country.

This might be our favourite No7 release yet!

Aleesha Badkar
Aleesha Badkar

Aleesha is digital shopping writer at woman&home - so whether you're looking for beauty, fashion, health or home buys, she knows all the best places to splash your cash. She earned an MA in Magazine Journalism from City, University of London in 2017 after graduating from University of Leeds in 2014 with a BA in English and Spanish (which took her to Madrid for a fun Rioja and tapas-packed year). Aleesha has worked for woman&home since 2019, when she joined the team as their digital news writer. A year on the news team gained her quick and reactive writing skills and a love for breaking stories, invaluable insight into where to get the best lifestyle releases first, an AOP awards nomination and the nickname ‘crazy watch lady’ after she became so obsessed with the royals that she followed breaking news alerts on her Apple Watch.

Before joining the woman&home team, Aleesha wrote for their sister site GoodtoKnow, where she covered celebrity news, health advice and where to snap up the cheapest lifestyle buys. With a background in beauty, Aleesha has also written for Stylist and Women’s Health where she developed an understanding into what makes a stellar product and which brands are worth paying attention to. She never leaves the house without a slick of lip balm and a good slathering of SPF, cannot live without an eyelash curler by her side and is always on the hunt for new lipsticks to add to her ‘Lipstick of the Day’ Instagram story highlight (and color-coordinated collection).

But it’s not just beauty buys Aleesha can help you with. Social media savviness, strong PR relationships and a need to stay in the know mean she’s all about the latest fashions, clever gadgets and reliable lifestyle buys too. She loves indulging in an interior craze (with a bedroom drowned in prints, plants and pink), is a regular visitor to the Missoma and Edge of Ember 'New In' pages and can’t resist the allure of a kitchen gadget—just ask her three coffee machines.

When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, catching up on the latest Netflix craze with her sister, trying out new recipes, drinking wine with her bestie and (in non-COVID times) has been known to be a bit of a jetsetter amongst her friendship group. Oh and she makes the most of her Disney+ subscription by watching the Marvel films on repeat (definitely not just for Chris Evans...).

Follow her latest shopping & lifestyle advice, beauty insights and social antics on Instagram at @aleeshabadkar.

Twitter: @aleeshabadkar

LinkedIn: aleesha-badkar