Make-up primers were first introduced in 1995 by Laura Mercier. Since then, they have become a must in any morning routine. Prepping the skin and leaving a smooth base for perfect make-up application, primers can do everything from minimising pores to blurring imperfections. If this all sounds appealing, but the price tag of a premium brand doesn't, the new OLAY Regenerist 10 Minute Miracle
is for you. Owned by P&G, a huge organisation that pumps large amount of money into the research and development of their products, you can be sure that this primer is just as effective as any luxury version.