Holland & Barrett's new plastic-free beauty range already has a 55,000 people waiting list

holland barrett plastic free beauty range waiting list
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Holland & Barrett has released a new plastic-free beauty range – and it’s already flying off the shelves.

The vegan-based line is made up entirely of beauty bars so is completely zero-waste.

Including bars of shampoo, conditioner, body wash, facial cleansers and scrubs, the range fulfils the population’s demand for zero- waste beauty products.

The handmade bars, from British brand Ethique, launched in stores in a flash sale on 7th July and were already so popular that one sold every five minutes in the first 48 hours after they came out.

There is now a waiting list of more than 55,000 customers hoping to get hold of the products when they are back in stock.

‘We’re delighted to be the first British retailer to offer Ethique’s beauty bar range,’ said a spokesperson for Holland & Barrett, ‘bringing a full-range of sustainably-sourced, vegan and zero-waste beauty products to British high streets nationwide for the first time.’

The high-street health store is hoping that sales of the bars will save over 70,000 plastic bottles from being produced.

More:John Lewis’ new beauty recycling scheme will give you money off their products

Founded by British born entrepreneur and biochemist Brianne West, Ethique is the only company in the world devoted solely to producing handmade solid beauty bars in place of liquid beauty products.

‘We’re thrilled that a full-range of zero-waste beauty products will now be available on the nation’s high streets at Holland & Barrett stores, helping British consumers give up the bottle,’ says Brianne.

‘Despite our best intentions as consumers, just 9% of plastic is recycled worldwide, with the rest piling up in landfills or making its way into our oceans,’ she continues.

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‘By creating solid bars of beauty products without the water that makes up to 90% of a traditional liquid product, we hope to help combat the plastic pollution problem by providing consumers with a zero-waste alternative.’

The range will be back in stock to buy from all 840 Holland and Barrett stores across the country from Wednesday 17th July.

Hurry down if you want to get your hands on it because by the sounds of it there’ll be lots of competition!

Aleesha Badkar
Aleesha Badkar

Aleesha is digital shopping writer at woman&home—so whether you're looking for beauty, fashion, health or home buys, she knows all the best places to splash your cash. She earned an MA in Magazine Journalism from City, University of London in 2017 after graduating from University of Leeds in 2014 with a BA in English and Spanish (which took her to Madrid for a Rioja- and tapas-packed year). Aleesha has worked for woman&home since 2019, when she joined the team as their digital news writer. A year on the news team gained her quick and reactive writing skills and a love for breaking stories, invaluable insight into where to get the best lifestyle releases first, an AOP awards nomination and the nickname ‘crazy watch lady’ after she stalked the royals via breaking news alerts on her Apple Watch.

Before joining the woman&home team, Aleesha wrote for their sister site GoodtoKnow, where she covered celebrity news, health advice and where to snap up the cheapest lifestyle buys. With a background in beauty, Aleesha has also written for Stylist and Women’s Health where she developed an understanding into what makes a stellar product and which brands are worth paying attention to. She never leaves the house without a good slathering of SPF and is always on the hunt for new lipsticks to add to her ‘Lipstick of the Day’ Instagram story highlight (and color-coordinated collection).

But it’s not just beauty buys Aleesha can help you with. Social media savviness, strong PR relationships and a need to stay in the know mean she’s all about the latest fashions, clever gadgets and reliable lifestyle buys too. She loves indulging in an interior craze (with a bedroom drowned in prints, plants and pink), is a regular visitor to the Missoma and Edge of Ember 'New In' pages and can’t resist the allure of a kitchen gadget—just ask her three coffee machines. Being a product specialist on a brand for bold women (and living the single life) means that Aleesha also knows a thing or two about the must-buy sex toys, so she relishes in unleashing her inner Carrie Bradshaw on our sex & relationships pages.

When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, catching up on the latest Netflix craze with her sister, trying out new recipes, drinking wine with her bestie and (in non-COVID times) has been known to be a bit of a jetsetter amongst her friendship group.

Follow her latest shopping & lifestyle advice, beauty insights and social antics on Instagram at @aleeshabadkar.

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Email: aleesha.badkar@futurenet.com