LG’s #CareForWhatYouWear campaign is encouraging you to cherish your clothes

And live a more sustainable life in the process...

LG washing machines in a white laundry room
(Image credit: LG)

With sustainability front of mind for many of us when it comes to our everyday choices, a great place to start working towards a more eco-conscious future is with the contents of our wardrobe. It’s no secret that fast fashion has a detrimental effect on the environment, with throwaway items contributing to more consumption, more waste, and more landfill. LG’s new campaign, #CareForWhatYouWear is encouraging the public to cherish their clothes and look after what they already own. 

After all, clothes can have sentimental value for all of us. Those uncomfortable-but-fabulous shoes we tottered in on the first date with our partner, or that sequin dress we once wore to bring in the New Year somewhere far away and glamorous. Our fashion choices may change with the trends, but by investing in clothes that are built to last—and caring for them well—our closets become a treasure-trove of memories, as well as beautiful garments and accessories. 

What is #MyCherishedClothes and #CareForWhatYouWear all about? 

LG’s new campaign #CareForWhatYouWear is encouraging people to cherish the clothes they own—whether it’s a jacket from high school days or a special suit or evening gown—allowing them to tell the stories of their lives by making each item last. LG’s range of specially-designed appliances will help you most treasured items in premium condition, so they can journey with you through the decades into each stage of life. 

Every second, the equivalent of a rubbish truckload of clothes is burnt or buried in a landfill. LG started the #CareForWhatYouWear campaign in 2020 to support responsible clothing care habits and curb waste. LG’s new initiative has the aim of meeting meeting ‘responsible consumption and production’ targets set out in Goal #12 of the UN’s Sustainable Development Goals.

How the LG Styler could help you care for your clothes 

woman opening closet with long green dress

(Image credit: Lydias_layton_life)

LG’s innovative Styler will help you #CherishYourClothes for years to come, especially those higher-maintenance items that are made from special fabrics like silk, cashmere, and wool. LG Styler utilizes TrueSteam technology to gently refresh your clothes and remove 99.9% of allergens—all without harsh chemical detergents. This will save you energy and money in the long run and is kinder to the environment, as well as your clothes. 

Highlights of the LG Styler S3WF Clothing Care System include:

  • TrueSteam Technology—no detergent is needed for this nifty steam cleaner, meaning you won’t need to invest in harsh or potentially toxic chemicals. With steam alone, using TrueStream technology, LG’s Styler can remove 99.9% of bacteria and allergens and is approved by the British Allergy Foundation.
  • Refresh option—save on energy and water costs by refreshing lightly worn items instead of completing a full wash. The unique moving hanger shakes off-odors and creases and TrueSteam Technology will sanitize your clothes by reducing allergens and bacteria up to 99.9%.
  • Gentle Dry Fabric Protection—the LG Styler can provide a fast, yet caring drying process for delicate fabrics like silk and cashmere, or that special suit. This means there’s far less chance of shrinkage or damage to your clothes than with high-heat dryers. 

 How is LG working towards a more sustainable future?

LG is working towards a more sustainable future with four key goals as part of its mission statement. Their eco-friendly product commitments include: 

  1. Promoting an intelligent lifestyle with products that are developed with the planet’s health in mind.
  2. Aiming for zero carbon by decreasing and neutralizing carbon emissions during the manufacturing process.
  3. Promoting a circular economy by limiting waste and encouraging people to recycle and take care of what they already own.
  4. Striving for a better society with an eco-friendly supply chain and a fair working space for everyone.
Lauren Hughes
Lauren Hughes

Lauren is deputy editor at woman&home.com in the UK and became a journalist mainly because she enjoys being nosy. With a background in features journalism, Lauren has worked on the woman&home brand for four years. Before woman&home Lauren worked across a variety of women's lifestyle titles, including GoodTo, Woman's Own, and Woman magazine. After starting out working for a local paper in Yorkshire, her journalism career took her to Bristol where she hunted out stories for national papers and magazines at Medavia news agency, before landing a job in London working as a lifestyle assistant.


Lauren loves helping people share their stories, bringing experiences to life online, honing her interview techniques with everyone from authors to celebrities, headteachers to local heroes. As well as having a good nose for a story, Lauren has a passion for the English language and years of experience optimizing digital content to reach the widest audience possible. During her time at w&h, Lauren has worked on big brand campaigns like the Amazing Women Awards and assisted in developing w&h expert-approved Buyer's Guides—the place to go if you're looking to splash out on an important purchase and want some trusted advice. In addition to her journalism career, Lauren also has a background in copywriting for prestigious brands such as Inhabit Hotel, eco-development K'in in Tulum, social enterprise The Goldfinger Factory and leading London architect Holland Harvey, using language in all its glorious forms, from detailed guidebooks to snappy social content. 


A big fan of adventure, Lauren is also a keen travel writer and loves sharing tips on where to find the best places to eat, drink, and be merry off the beaten track. Lauren has written a series of travel guides for London hotels and loves sharing her insights into a destination's cultural and culinary offerings. If you need a recommendation on any UK destination, she's more than happy to help. At the weekend, you'll usually find her hanging out with her pet cat (or anyone else's pet she can get her hands on), escaping to the countryside, or devouring a good book. 


Follow her adventures @laurenkatehughes


Twitter: @laurenkhughes

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Email: lauren.hughes@futurenet.com