Prince Charles launches new conscious fashion collection with Net-a-Porter

Prince Charles and Yoox Net-a-Porter join forces on The Modern Artisan Project

Prince Charles at Clarence House in October 2020, smiling at the camera
Prince Charles at Clarence House in October 2020
(Image credit: Photo by Victoria Jones - WPA Pool/Getty Images)
  • Prince Charles and The Prince's Trust have launched a new sustainable collection
  • The collection was created designed by students in Italy and trainee artisans in Ayrshire 
  • In other Royal News, the Prince of Wales recently marked his 72nd birthday with an autumnal snap  

Prince Charles may not be the first royal who comes to mind when we consider who is most fashionable. However the Prince of Wales has regularly been voted one of the most stylish men in Britain. 

And now his sense of style has also been recognised by CEO of the Yoox Net-a-Porter group Federico Marchetti. 

The Prince’s Foundation and Prince Charles will work with the group to launch his own ready-to-wear luxury fashion collection. 

What is the ethos behind the collection?

The Prince’s Foundation will work with Yoox Net-A-Porter to create environmentally friendly clothing. This will be sold under the label The Modern Artisan Project. 

The Prince of Wales has recently been praised by British Vogue Editor-in-Chief Edward Enninful for his sustainable approach to fashion

This new venture not only focuses on eco-consciousness, but showcases talented young people too. 

Prince’s Foundation trainee artisans in Dumfries House, Ayrshire and design students in Italy created this exclusive collection together. 

When asked about the reasoning, the Prince of Wales told Vogue magazine that he wishes to encourage young people to perpetuate traditional textile skills. He also expressed his desire to help keep the British clothing industry alive. 

What is the environmental impact of clothes? 

The Prince also spoke of his desire to highlight more environmentally-friendly ways of producing clothing pieces in such a lucrative industry.

Whilst the textiles industry reportedly generated £1.4 trillion globally each year, Prince Charles stated that at the same time, it contributes “something like 1.2 billion tons of greenhouse gas.” 

He remarked upon how “horrendously - and surprisingly - [it]is more than the entire aviation and shipping sectors.”

The future King concluded that: “it is critical that we address the whole issue around how we produce clothes.” 

Where can you buy the collection?

This new luxury ready-to-wear collection is now available to buy at Net-A-Porter, Mr Porter Live, The Outnet and Yoox. Prices range from a cashmere sweater at £395 to £1295 for a ladies’ coat.   

All profits will be donated to The Prince’s Foundation.

Emma Shacklock
Emma Shacklock

Emma is a Senior Lifestyle Writer with five years experience working in digital publishing, ranging from book publishing to magazines. She currently looks after all things Lifestyle for Woman&Home, GoodToKnow and My Imperfect Life.

Before she joined Future Publishing, Emma graduated from the University of Warwick with a Bachelor of Arts degree in English and Comparative Literary Studies. After leaving education, she started out her publishing career in the world of books, working as a Publisher for an independent digital publisher specializing in back-list and debut commercial fiction novels. With a huge book list and a passion for bringing the best stories to the broadest audience possible, Emma filled her spare time with reading the latest best-sellers and catching up on hit adaptations.

In 2017 she joined TI Media as a fiction writing coordinator on Woman’s Weekly and Woman’s Weekly Fiction as part of the features team. From here, she used her love of books, working to bring short stories to our dedicated readers and began writing for the books pages of Woman, Woman’s Own and Woman&Home, as well as online features ranging from genre round-ups to travel pieces for 

After honing her skills, Emma branched out online in 2020 when Future gave her the opportunity to focus on digital-first. When she’s not writing about the next big lifestyle trend, she enjoys cooking, long walks and watching as many crime dramas as she can!