By Zoe Shenton published
Holly Willoughby's glamorous mother Linda has been mistaken for her daughter once again.
This Morning presenter Holly Willoughby, who is currently taking a well deserved break from hosting duties on the ITV daytime show, has jetted off on holiday with her family and mum.
Sharing a picture from paradise, the TV host uploaded a picture of her glamorous mum lounging on the beach.
Looking effortlessly beach-ready in her strapless striped blue and white swimsuit and trilby hat, Holly heaped praise on the 71-year-old.
She captioned the picture, "When I grow up I want to be just like this please," and added the very apt hashtags 'glammam', 'glamgran' and 'timelessbeauty'.
One fan commented on the photo, "I thought that was you," while a second shared, "Your mum is stunning those genes run in your family. Beautiful people."
A third posted, "Thought it was actually you for a minute!"
Of course, it's not the first time fans have mistaken Holly for her mum. The TV star publicly marked her mum's 71st birthday back in May with an Instagram snap of them posing together, and it wasn't long before it was inundated with comments saying the pair look very similar.
Holly's dad has also found himself at the centre of attention from her fans after she posted a birthday tribute on Instagram earlier this month. Hordes of her followers were convinced he looks just like William Shatner.
Good genes clearly run in the Willoughby family!
Meanwhile, Holly and This Morning co-star Phillip Schofield recently wrapped up filming on the show before taking two months off. The pair will be back presenting in early September.
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