Celebrities and members of the arts community are just some of the people who refused to be silenced over the Government's recruitment drive vision.
The Government's controversial Cyberfirst Rethink Reboot Retrain poster featuring ballet dancer Fatima has been removed after 10 Downing Street agreed it "wasn't appropriate".
Amid the global health pandemic, no job is 100 per cent safe. And as the country braces itself for a new three-tiered lockdown system, people's businesses and career aspirations face many more months of uncertainty.
The final of Britain's Got Talent last weekend saw West End performers come together to perform hits from Mary Poppins, Les Miserables and Phantom of the Opera. Their aim was to raise awareness that people who work in the arts haven't stepped foot on a stage since they closed in March following the Coronavirus lockdown.
So it comes as no surprise that after a Government backed advert from around a year ago resurfaced, featuring a young ballet dancer and the campaign slogan, with the words 'Fatima's next job could be in cyber (she just doesn't know it yet). Rethink. Reskill. Reboot,' has been met with criticism.
Why has the Cyberfirst advert caused upset?
BGT judge Ashley Banjo took to Instagram to vent his frustrations. He wrote, 'It might not be recent but it absolutely echoes the sentiment that has been voiced recently.... And seeing it like this is visual form makes me feel so sad man. The arts have been my life and have literally saved so many of my teams from a completely different path. Surely more has to be done to look after such an important part of our lives, our culture and our economy?'
The advert, was branded "crass" by Culture Secretary Oliver Dowden, who also said the ad did not come from his department. He added, 'This was a partner campaign encouraging people from all walks of life to think about a career in cyber security I want to save jobs in the arts which is why we are investing £1.57bn.'
Downing Street said, 'This was part of a campaign encouraging people from all walks of life to think about career in cyber-security, but this piece of content was not appropriate and has been removed.'
While many others echoed the views of those on social media, who called the advert "patronising" and asked 'This has to be a joke? Right?'
Meanwhile some fans have spoken out in support of the ad's message. One wrote, 'What’s wrong with retraining with different skills, lots of people have to do it!! It’s not outrageous it’s a sensible suggestion!' And another put, 'Honestly the way things are going might have to retrain like Fatima did.'
The advert is attributed to CyberFirst, a programme led by the National Cyber Security Centre to encourage young people to get into tech, and to HM Government.
Selina is a Senior Entertainment Writer with more than 14 years of experience in newspapers and magazines. She currently looks after all things Entertainment for GoodtoKnow, Woman&Home and My Imperfect Life.
Before joining Future Publishing, Selina graduated from the University of Sheffield in 2006 with a degree in Journalism. She is fully NCTJ and NCE qualified and has 100wpm shorthand. Having spent the start of her career working on local newspapers and online, Selina spent six years as Acting News Editor and Entertainment Reporter at the Scunthorpe Telegraph where she dug into hard news stories, conducted interviews, covered court reporting, features, and entertainment, whilst going to gigs in her spare time.
Whilst at the paper she was awarded an O2 Media Judges' Special Award for helping a terminally ill cancer sufferer realise his dying wish and marry his childhood sweetheart through a successful newspaper campaign. Things like this are close to her heart when it comes to using journalism to make a positive difference in people's lives.
Selina later branched further into all things celebrity to became a Showbiz Writer at Heat magazine, covering red carpet events, showbiz parties, and various launches before going freelance for two years. One of her biggest celebrity achievements - aside from generating celebrity exclusives - was interviewing Take That (including Robbie Williams) and bumping into Simon Cowell so much at events she told him 'I'm calling you my showbiz dad!'
In 2017 she joined TI Media as a senior reporter on Woman, Woman's Own, Woman&Home, Woman's Weekly celebrity desk before branching online in 2020 when Future gave her the opportunity to focus on digital-first.
When she's not interviewing celebrities you can find her exploring new countryside walking routes, catching up with friends over good food, or making memories.
The best makeup removers—our all-time fave buys to remove dirt and grease
The best makeup removers to help you say hello to better-looking skin
By Lydia House •
Best wedding gifts—unique ideas for every type of couple that will be appreciated more than cash
Expert advice on how to pick the best wedding gifts, plus perfect present ideas from recently-married couples themselves
By Amy Hunt •