Morrisons partners with LGBTQ+ on rainbow roses that celebrate all love

Couple in love

If you’re at a loss as to what to buy a loved one for Valentine’s Day and fancy getting something a little bit different, Morrisons might just be your best bet.

This year, the popular supermarket is mixing things up by selling rainbow roses for Valentine’s Day and they really are eye-catching.

The supermarket has partnered up with LGBTQ+ youth homeless charity The Albert Kennedy Trust to launch the rainbow rose. The charity, which helps to provide safe homes and support to young people who identify as lesbian, gay, bi or trans, will receive a donation of 50p per rose.

Produce Category Manager at Morrisons, Drew Kirk said, “We’re stocking rainbow roses this Valentine’s day for the first time. They’ve been designed to celebrate love.”

The rainbow roses have been developed by Morrisons’ florists by dyeing the roses so each petal shows the colour of the rainbow. Florists cut the rose stems and each part is dipped into a different coloured water. The rose then displays all colours of rainbow including blue, yellow, green, violet and pink.

This jazzy alternative is a bright and exciting gift for someone who would appreciate something a little bit unusual.

The rainbow roses will be available in store from Monday 11th of February and will cost £4 each.

Director of Fundraising from The Albert Kennedy charity, Carrie Reiners, said, “We’re delighted to partner with Morrisons on their Rainbow Rose campaign for Valentine’s Day.

"As the national LGBTQ+ youth homelessness charity, we are always looking to raise awareness and raise vital funds to support the work we do to provide safe homes and support to young people who face homelessness - just for being brave enough to come out to their families and communities.”

If you would prefer to stick to something a bit more traditional or classic, Morrisons will be selling red roses for £2 and a dozen for £5.

Will your Valentine’s Day be a colourful one this year?