Delay your salon lash lift with No7's new mascara

Treat lashes at home with No7 4D Lift & Curl Mascara, designed to lift, curl, lengthen and volumize for a lifted lash effect

A side by side shot of a woman applying the No7 4D mascara, and a shot of the mascara on its own
(Image credit: No7)

When it comes to mascaras, we always seem to be looking for ‘the one’. Some give great lift but lack volume – some have great curl power but end up clumping after a few coats. There’s no wonder that lash treatments are on the rise, with more of us looking for longer, thicker-looking lashes without the effort. 

Enter, No7. Thanks to No7 4D Lift & Curl Mascara, you can get that natural lifted lash look in a flash, without having to go to the salon. Their exciting new launch gives instantly lifted, curled, lengthened and volumized lashes. In fact, 85% of women considering a salon lash lift treatment would delay their appointment after trying this mascara*. 

According to No7’s Global Makeup Artist: Emily Simms, the magic is all in the wand. “This mascara is great for anyone wanting their lashes to look naturally lifted and like they’ve got double the amount. No7 4D Lift & Curl Mascara’s wand is what really separates it from our other mascaras. It grips, holds and separates every single lash, even the hard to reach inner and outer corner lashes.” 

The formula also contains antioxidants to defend and protect lashes from environmental aggressors. Emily says that the mascara formula has another benefit. “I love that the formula is creamy to apply, and so easy to remove at the end of the day. Who needs a battle at bedtime?” Hear hear. Emily also shared her top tips on getting the most out of your mascara.

How to master your mascara application, according to No7 Global Makeup Artist Emily Simms

A headshot of Makeup artist Emily Simms alongside a group shot of all of No7's Mascara range

(Image credit: No7)

Step 1: Start with a fresh base 

Prepare the eye area by cleansing the eye of any dirt or oil using Radiant Results Eye Makeup remover. Remove last traces of oil by sweeping a damp cotton pad over the eye area.  

Step 2: Curl lashes 

For gravity-defying curl, use the Lift & Curve Eyelash Curler on clean lashes. Press onto the roots of lashes and repeat along the lash all the way to the tip. 

Step 3: Prime the eyes 

Prime the eyelid area with Stay Perfect Eyeshadow Primer and lashes with Lash Impact Primer to ensure eye makeup is held in place for longer. 

Step 4: 4D Lift & Curl Mascara 

To reach new lengths, apply 4D Lift & Curl Mascara. Starting at the roots of your lashes coat upwards using the specially designed wand, turn to the tip of the wand to separate and grip hold of every lash. Zig zag across lower lashes to finish. 

Step 5: Lock lashes into place 

Keep your lashes looking perfect all day with an extra coat of our Lash & Brow Perfector. This clear gel is perfect for setting lashes or brows into place. 

No7 4D Lift & Curl Mascara, £14.95 is available at Boots from 18th January.

Save £3 until 14/02/2023

No7 Boots logo

(Image credit: No7 Boots)

*consumer testing on 300 women

Rhiannon Derbyshire
Senior Beauty Editor

Rhiannon Derbyshire is the Senior Beauty Editor for Woman & Home and other publications. 

She started interning for glossy magazines while working alongside her Fashion Journalism degree. There, she was lured to the beauty desk, seduced by matte lipsticks, posh shampoos, and every skincare product imaginable. 10+ years into her career, she can confidently tell you why the best mascaras are always high street, and why SPF is a non-negotiable all year round. Ask her about her curly hair routine, skincare minimalism, and how to find the exact right red lipstick