If you've never sampled Norfolk's small chain of Flying Kiwi Inns, start with The Crown Inn in East Rudham, an award-winning gastropub that lends urban cool to its village green setting.
Cosy in Downstairs, a beamed bar with open fires radiates feel good, while upstairs, fresh, subtly coloured bedrooms harbour a stylish print here, a cutting-edge bedspread there. We particularly rate No4's sloping-ceilinged charms.
Chill out Village life is one long stroll. Footpaths trail out to open countryside – that's if you make it past The Pink Shop's fatal blend of gifts and cakes.
Go explore In 15 minutes, you can be on the coast – the dramatic dunes of Holkham Bay are particularly exhilarating now. And heritage houses are scattered around, such as the 15th-century Oxburgh Hall, which tells tales of treacherous Tudors (nationaltrust.org.uk).
Eat and drink The Crown won Norfolk Dining Pub of the Year last year, and it's not resting on it laurels with imaginative dishes such as pistachio-crusted hake and white chocolate cheesecake with espresso sauce.
What it costs Doubles from £100 B&B; dinner and B&B, from £130. Visit crowninn norfolk.co.uk
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