We're all becoming increasingly aware of the damaging effects wet wipes can have on the environment.

Disposing of them incorrectly means that the tough little wipes can often be found clogging up our sewers (remember those hideous fatbergs?), and eventually, damaging underwater life in our oceans.

In fact, 9.3 million wipes are still flushed down toilets in the UK every single day when they should be put in bins - meaning they make up 80% of all sewer blockages in the country. This costs an estimated £100 million a year to clear, so it seems the cost of wet wipes isn't only environmental.

MORE:This £6.50 plastic-free shampoo is going down a storm with customers (opens in new tab)

So one high street store has finally made the move to ban the selling of wet wipes in their shops, in the hope that it'll make a difference to the ill-effects on our planet.

Holland & Barrett will no longer be selling any wet wipe products, pulling their 34-item wet wipe range from all of their stores and online by September 2019.

The popular health shop is the first ever high street store to do this. And in a statement, their Head of Beauty explained why the decision had been made.

Joanna Cooke explained, "There is a growing awareness of how much our current throwaway culture is damaging our oceans, beaches and rivers. We want to encourage our customers to think about what they currently throw away and encourage them to swap to more sustainable alternatives.

"The quickest way for us all to make a positive impact on the world we live in is to choose to spend our money on more sustainable products.

MORE:7 easy ways you can help reduce plastic pollution (opens in new tab)

"There are a variety of eco-friendly alternatives to wet wipes that are just as easy, efficient, and safe to skin."

Instead of wet wipes, Holland & Barrett will soon be launching other environmentally-friendly alternatives to wet wipes, as part of their new waste-free beauty range.

It will include a double-sided face cloth, for washing off all your make-up, a bath puff, and an exfoliating mitt, with all products ranging in price from £4-£8.

Amy Hunt is an experienced digital journalist specialising in homes, interiors and hobbies. She began her career working as the features assistant at woman&home magazine, before moving over to the digital side of the brand where she eventually became the Lifestyle Editor up until January 2022. Amy won the Digital Journalist of the Year award at the AOP Awards in 2019 for her work on womanandhome.com.