Get smoother, plumper and more hydrated skin with the Optimum Collagen collection by Superdrug

Hydration is the ultimate skin goal—and this is how to achieve it

Superdrug Optimum Collagen
(Image credit: Superdrug Optimum )

Everyone's skin is different and so are everyone's skin goals. But if there's one thing we all want, regardless of our skin type or needs, it's hydration. Healthy, beautifully-hydrated skin not only feels great, it's also stronger and more resilient with a plump appearance, reduced lines and silky-smooth texture. 

Happily, powerful hydration and so many other skin benefits are an achievable goal with Superdrug's Optimum Collagen collection. This complete range of four products has everything you need to restore moisture levels, soften skin texture and target the appearance of fine lines. Combining moisturising plant collagen with plumping actives, this science-led range works in harmony with your skin to help reduce signs of ageing and what's more, the results keep getting better with time. 

Optimum Collagen—Meet the products

Superdrug Optimum Collagen

(Image credit: Superdrug)

Optimum Collagen Serum, £14.99 for 30ml
A best-seller in the Optimum range, this silky serum combines plant collagen with antioxidant Vitamin C and restorative Vitamin B3. The lightweight formula penetrates deeply into the skin and can be used morning and evening. Massage one or two pumps into a clean face before your day or night cream for powerful hydration. 

Optimum Collagen Day Cream, £14.99 for 50ml
This hero product hydrates and protects the skin with all-important SPF30 UVB and UVA protection. What's more, it contains collagen amino acids and peptides to boost resilience and natural collagen production. This day cream can be worn alone or layered with your Optimum Collagen Serum for even more powerful hydration.

Optimum Collagen Night Cream, £14.99 for 50ml
Nourish the skin and boost collagen production overnight with this deeply hydrating cream. The quenching yet easily-absorbed formula hydrates , targets the appearance of fine lines and boosts skin texture with a blend of active ingredients including plant collagen, peptides and hyaluronic acid. 

Optimum Collagen Eye Cream £13.99 for 15ml
Combining two gentle yet hardworking peptides, weightless hydrators and subtle light-reflecting particles, this is the perfect product to revitalise tired or dehydrated eyes. The formulation has been specifically designed for the delicate eye area, as a final step in your routine. Use your ring finger to lightly sweep under and above the eye area morning and night. 

A deep dive on ingredients

Every product in Superdrug's Optimum Collagen range, from the best-selling Day Cream and Serum to the deeply nourishing Night Cream and Eye Cream, is designed to boost moisture levels and skin strength for a hydrated, radiant complexion. Even better, the entire range is vegan and cruelty-free. 

Want to know more? Here's what's inside:

Plant Collagen
Collagen is known as the building block of healthy, plump skin. The Optimum Collagen range's wheat, soy and corn protein-derived plant collagen is a moisture and density-boosting powerhouse that gently conditions and helps to fortify the complexion.  

Vitamin C
Vitamin C has powerful antioxidant properties, which help your skin defend itself against environmental damage from UV, pollution and smoke. This in turn can help prevent skin dulling and collagen degradation to boost radiance, skin clarity and texture. 

Vitamin B3
Vitamin B3, also known as niacinamide, is revered as as a gentle giant in the skincare world. As well as a powerful restorative and anti-inflammatory action, Vitamin B3 can help strengthen the skin barrier and preserve hydration for multitasking benefits without irritation.

Hyaluronic and polyglutamic acids
These hydrating humectant ingredients both work to draw moisture into the skin and keep it there. Hyaluronic acid is a well-known industry hero hailed for its ability to hold 1000 times its own weight in water. Polyglutamic acid is a buzzy new hero, as it can hold up to five times that amount as well as forming a weightless seal to stop moisture escaping.

This group of ingredients can perform a variety of useful functions in helping reduce the signs of ageing. They work by communicating with the skin cells and can send signals that help re-energise collagen and elastin production that has slowed with age.

Superdrug Optimum Collagen

(Image credit: Superdrug)

Whether you are a skin obsessive looking to add several new products into your multi-step routine, or you prefer to keep things simple, the Optimum Collagen range has a skin solution for you. 

This a curated range of science-led products work with your skin to help you achieve your most hydrated and healthy complexion today and for years to come. I think we can all agree that is the ultimate skin goal. 

Shop the Optimum Collagen range instore and online at
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Fiona McKim

As woman&home's Senior Beauty Editor, Fiona Mckim has tried more beauty products than she’s had hot dinners and nothing makes her happier than raving about a brilliant beauty find on or her instagram grid (@fionamckim if you like hair dye experiments and cute shih-tzus)

Fiona joined woman&home as Assistant Beauty Editor in 2013, working under legend Jo GB, who taught her everything she needed to know about the industry (clue: learn about ingredients and employ extreme cynicism). 

In a previous life, Fiona studied journalism back home in bonnie Scotland and honed her skills as a features writer at publications including Junior and Prima Baby, with a brief and terrifying stint on the showbiz gossip pages of a tabloid newspaper in between. She's a skincare fanatic who can’t resist adding an extra step to her routine if it’s all the rage in Japan, loves fragrance, has fun with makeup and never turns down the chance to test a new hair tool. Basically, she loves it all.

When not slathering herself in self tan or squinting at a tiny ingredients list on a moisturiser, you’ll probably find Fiona enjoying something to do with food - cooking it, eating it, cajoling her friends into trekking across London to try a hyped pop-up in a dirty car park. 

Come to think of it, the hot dinners and beauty products are probably about even.