Calling all old timers, first timers and once in a lifetimers: Are You Ready For Alzheimer's Society Cupcake Day?

Cupcake Day

There's nothing we love more than getting behind a worthy cause. That's why we are delighted to be supporting Alzheimer's Society's Cupcake Day 2017. Whether you're a baking novice or a pro, Cupcake Day is your chance to unite in the fight against dementia while having a giant helping of fun. There are about a million different ways make a cupcake - it can be as easy (clue: packet mix) or as fancy (yes, we're looking at you Paul Hollywood) as you like. And let's face it, however they look they all taste great fresh out of the oven (or fresh from the shop!)

Cupcake Day, which will be held on the 15th of June this year, is a day dedicated to defeating dementia, with the help of the small but mighty cupcake, which aims to raise funds and awareness for the fight against dementia. 850,000 people in the UK have dementia, and this is set to rise to over 1 million by 2025. Taking part in Cupcake Day is a brilliant and easy way to support the work of the UK's leading dementia charity.


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Sign up to throw your own Cupcake Day this year

If there's one thing we know, it's that the day is sure to hold a lot of fun for all involved. To mark the celebrations in 2016, Donna Air added the finishing touch to a six foot Big Ben replica in front of the real London landmark. The Alzheimer's Society supporter added the final cupcake to the impressive bake making the total amount of cupcakes used on the structure 240. Donna called on everyone to get involved in the day whether it is by baking, selling or buying cupcakes. The cause is one close to the model and actress' heart.

'Until recently, my amazing Grandpa Joe was one of the 850,000 people living with dementia in the UK. I'm proud to support Alzheimer's Society's Cupcake Day because I want to do all I can to raise money and help defeat dementia for my Grandpa and everyone affected by this condition,' she said at the time.

Last year Paul Hollywood, judge on the BBC's Great British Bake Off and a fellow Alzheimer's Society supporter, also joined in with the fun, and he's set to support the charity again this year. In 2016 Paul revealed that the nations favourite cupcake was - unsurprisingly - a chocolate cupcake.

As part of the unveiling Paul revealed his own favourite cupcake. 'Lemon and lime are my favourite flavours so for my signature Cupcake Day bake, I'd create a lemon drizzle cupcake with a lemon curd filling and a lemon crust to top it off'. Sounds delicious.

We know you love cakes as much as we (and Paul) do and hope you will relish the chance to join in this year.

How can I sign up for the Alzheimer's Society's Cupcake Day?

Order your free Cupcake Day fundraising kit today which includes everything you need to host Cupcake Day - apart from the cakes of course. In your kit you'll find recipe cards to inspire, cake toppers for extra style and lots fundraising ideas to help you raise as much as possible on the day.

We are calling on everyone to get involved - whether you bake, sell or simply buy as many cupcakes as you can, join the cupcake crusade to raise money and help us defeat dementia. Take them to work to sell to your colleagues, organise a sale at your local school or host a girly get together or afternoon tea - it's easy to get involved and make a difference - every cupcake counts!

If you can't make the official day then you don't have to stick to the 15th June, you can help raise funds on any day, creating your very own mini Cupcake Day at another time.

Cupcake Day is all about expressing your individuality.'Whether you want to bling up your buttercream or finesse your frosting, we'd love you to bring your own unique style to the table,' say the charity.

Each cupcake sold is an easy way to help the Alzheimer's Society unite against dementia, fund vital services and campaign for the rights of people with dementia.

£20 could pay for a person with dementia to attend one of Alzheimer's Society's Dementia Cafés for a month, where they can share stories and advice with people who understand what they are going through.

£60 could pay for a blood test in a clinical trial, helping to find out whether existing drugs could be used to treat dementia by improving blood vessel function.

Last year, you and other cupcake enthusiasts helped to raise a huge £330,000, and we're hoping to improve on that this year.That's more than enough to fund 11 PhD researchers for a year, giving them the opportunity to undertake vital, potentially lifesaving work.

This is your chance to shine with your unique style so don't forget to share pictures of your creations using #CupcakeDay on Twitter and Instagram. We can't wait to see all of your fantastic bakes.

Charlotte Tonry was Social Media Editor at, taking care of the brand's Instagram, Twitter, Facebook and Pinterest channels, before moving to Marks & Spencer to become their Social Media Manager for clothing and homes.