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10 luxury sex toys actually worth investing in, from bullets to rabbits

We've tried and tested a whole range of luxury sex toys from big-name brands and independent retailers to bring you the ones worth spending your money on

The best luxury sex toys, (L-R): Smile Makers' The Firefighter, LELO Enigma Double Sonic, Womanizer Premium Eco
(Image credit: Future)

Cheaper vibrators can do the trick, but nothing matches the look and feel of the best luxury sex toys. Combining ergonomic design, quality materials and innovative technology, this curated collection from the best sex toys takes the self-care experience to another level.

"When choosing luxury sex toys, it’s all about the feel, the technology, and the features," explains Samantha Marshall, toy expert and head of brand at Smile Makers Collection. "Texture is key to the experience. Then, dig into the details: the innovations that set a brand apart. Think squeeze sensor technology that responds to your touch, or suction toys with interchangeable mouths so you can tailor the sensation perfectly to your body. And of course, luxury is about more than performance; it’s the full experience, from the thoughtful design to the unboxing moment."

Best luxury sex toy deals

Womanizer Premium Eco
Save £70
Womanizer Premium Eco: was £139.99 now £69.99 at Lovehoney UK

Lovehoney is offering 50% off the Womanizer Premium Eco, our favourite luxury sex toy for clitoral stimulation. This fully recyclable toy is made from a special Biolene material, which also feels brilliant and soft to touch.

LELO Dot Clitoral Pinpoint Vibrator
Save £48.95
LELO Dot Clitoral Pinpoint Vibrator: was £159 now £110.05 at Amazon

This unique toy from LELO has a soft, bendable tip for pinpointed clitoral stimulation. It's also fully waterproof, so it can be used in the bath or shower. Get the lilac colourway for 31% off at Amazon now!

Smile Makers The Firefighter vibrator
Save £10
Smile Makers The Firefighter vibrator: was £50 now £40 at ASOS (Asia)

Our favourite luxury bullet, The Firefighter, isn't regularly discounted, but ASOS is currently offering 20% off it. It's super easy to use and its flame-shaped tip offers pinpointed stimulation.

LELO Soraya 2 Dual-Action Massager
Save £139.30
LELO Soraya 2 Dual-Action Massager: was £199 now £59.70 at Beauty Bay

Beauty Bay is offering a staggering 70% off the LELO Soraya 2. With 12 patterns, a sleek design and a premium feel, this rabbit vibrator delivers a luxury experience, at an accessible price point.

The best luxury sex toys, tried and tested

What is a luxury sex toy?

You'll be able to spot a luxury sex toy without looking at the price tag. It's all about the material—most are made from premium silicone or have aluminium detailing—and features. These include dual motors on rabbit vibrators, where you can control the two parts of the toy independently from each other, and unique functions.

Luxury is also defined differently by everyone, but for us, the unboxing experience is important too, and we paid attention to how the toys looked, as well as how they performed. Most of the toys on this list could easily sit—and look great on—on your bedside table, if you weren't embarrassed to have them on show.

In addition, many luxury sex toys come with plant-friendly credentials. For example, they are made from fully or partly recycled materials.

Naturally, as well, where there are superior features, there tends to be a higher price tag. The toys we tried and tested cost somewhere in the realm of £45 to £300 or more, making each of them a serious self-care investment.

How we tried and tested the best luxury sex toys

To bring you this guide to the best luxury sex toys, we turned to sex experts to find out what products were really worth testing. Our panel - which included various members of the woman&home health team, external testers like May, and myself - then put the luxe toys to the test to bring you this round-up of the very best.

We considered each toy's merits with the following factors in mind:

  • Features: We know that if you're investing in a luxury sex toy, you want it to deliver earth-shattering orgasms, and then some. So, we looked at all the features these toys offer, from the number of vibe patterns to the range of intensities and speeds. We assessed if they were travel-friendly, fully waterproof, and suitable for couples' play as well as solo masturbation.
  • Design: From the toy's weight, to how it felt in the hand and how easy it was to use, our panel weighed up the design elements that made these toys a pleasure to use.
  • Shape and size: Every body is different, and today's age of sex toys should cater to all shapes and sizes. We looked at whether these toys were adjustable or offered alternative heads in different sizes so everyone could find their perfect fit. Inclusive orgasms, right this way...
  • Appearance: Of course, looks aren't everything, but when you're investing in a toy with a high price point, you want it to look as luxurious as it feels. We noted the appearance of each toy and considered whether we'd really let it take pride of place on our bedside tables.
  • Materials: For a toy to win us over, it had to feel good on the skin, too. We looked for products made from body-safe silicone. Extra points for those created with the planet in mind. Many of the products that made it into our edit, are made from renewable, recycled materials in eco-conscious factories. Double-win!

How to choose the best luxury sex toys for you

  • Look at the features: "It can be tempting to buy a particular luxury sex toy based on its aesthetics alone, but if it doesn’t have the functions you’re after, it’ll just end up as an ornament on your bedside table," says clinical sexologist Ness Cooper. Study the features, and make sure it can offer the type of stimulation and the range of vibrations or pulsations you're looking for. If you want to use your toy in the shower, bath or hot tub make sure it's fully waterproof."
  • Check the range of settings: "Look at the functionality of the vibrator - what technologies does it use, does it have more than one stimulation mode, and does it have multiple vibration patterns and intensities? If your luxury vibrator only has one vibration mode and not many intensities, then you're not going to be getting the most for your money," advises Annabelle Knight, sex and relationship expert at Lovehoney. That said, sometimes the beauty of a luxury sex toy is that it does one thing, but really well - so as ever, think about your own personal needs and preferences.
  • Read reviews: "Find out what other customers thought about the product," Cooper, who is also the resident expert at Je Joue, suggests. "This also allows you to check if the product description lines up with what you’ll receive." All of the toys featured here at woman&home are tried and tested by our experts, so rest assured, we're only bringing you the very best on the market and sharing our honest feedback in every guide.
  • Buy from reputable sellers: "More and more independent sex toy brands are popping up, including ones classed as luxury," Cooper says. "Some may use the word 'luxury' for marketing reasons, so make sure that you check out the seller or website before purchasing. It's important your purchase is protected and offers a guarantee."
  • Plan how you'll use it: "Sometimes it’s more about the experience than the sex toy," Cooper explains, pointing to the importance of learning how to use sex toys. "If you want the experience to be luxurious, make sure you spend time planning the first time you use your new toy to fit with what luxury self-pleasure means for you." It could be as simple as ensuring you're home alone for uninterrupted me-time, using some of the best lube, or taking things a step further and romancing yourself. Have a long hot bath and wear your favourite lingerie, just for you. Take time to prioritise your pleasure.
  • Pay attention to materials: "If you're looking to splash out on a luxury sex toy, then you want to make sure that you are getting the most out of your money. You might want something to look nice, yes, but you also want something with incredible functionality for that price, and made of the best materials - body safe silicone in most cases is what you want, vs. any hard plastics," advises Knight.

Are luxury sex toys worth it?

So, are these toys worth the price tag? Our testers certainly think so, with this roundup of the best luxury sex toys offering unique buys with out-of-this-world sensations. But ultimately, Cooper says, "It will depend on what you're looking for in the sex toy itself."

The sexologist explains that if you want to buy a toy from an independent brand, or a brand that prioritises its eco-credentials, you will likely pay more as you're investing in the artistry, the quality tech, the material, and the labour. If these are valuable to you, then it's worth the additional investment.

She also points out that cheaper sex toys often have poor-quality rechargeable batteries which run out quickly. "Some lower-quality sex toys also have issues with motors and rechargeable batteries becoming hot, meaning they burn out quicker." And batteries are hardly cheap themselves, so it's worth considering these within your budget.

Luxury sex toys could be worth the investment for their quality materials alone, though. "The silicone in cheaper sex toys might not be seam-free and this can cause discomfort for some people as the silicone seam can scratch the vulva or other body parts," Cooper explains. All the luxe toys on our list are made from high-quality materials, whether that's body-safe silicone or soft-to-touch recyclable materials.

What's more, Cooper adds that most luxury toys also come with warranties or guarantees, whereas many of the cheaper models out there don't. This means you can get replacements if they become faulty. While luxury toys might mean a higher cost upfront, they could save you money in the long run and provide you with more pleasurable and tailored orgasms all around.

However, not all luxury sex toys are the same - much like the people using them. If you're just growing your collection, finding out what makes you tick, or want to try something new, picking a more affordable toy may be the way to go. From here, you can decide what really works for you and then decide if you want to invest in a more premium toy to use over time.

Of course, you need to store your sex toys properly and have a good grip on how to clean your sex toys to ensure you get the most out of them - especially important if you splash out on a luxury one.

Ciara McGinley

Ciara McGinley is a meditation practitioner and health journalist. She qualified as a meditation teacher with the British School of Meditation in 2020 and is the founder of Finding Quiet, a series of classes, workshops and retreats that combine meditation practices and mindfulness techniques to make mindful living realistic in an always-switched-on modern world. She is all about bettering that mind-body connection but believes wellness looks different to everyone.

Ciara is also the former Health Channel Editor at woman&home and has covered all things health and wellbeing for years, from fitness to sleep to relationships. 

With contributions from