10 luxury sex toys actually worth investing in, from bullets to rabbits
We've tried and tested a whole range of luxury sex toys from big-name brands and independent retailers to bring you the ones worth spending your money on
Grace Walsh
Cheaper vibrators can do the trick, but nothing matches the look and feel of the best luxury sex toys. Combining ergonomic design, quality materials and innovative technology, this curated collection from the best sex toys takes the self-care experience to another level.
"When choosing luxury sex toys, it’s all about the feel, the technology, and the features," explains Samantha Marshall, toy expert and head of brand at Smile Makers Collection. "Texture is key to the experience. Then, dig into the details: the innovations that set a brand apart. Think squeeze sensor technology that responds to your touch, or suction toys with interchangeable mouths so you can tailor the sensation perfectly to your body. And of course, luxury is about more than performance; it’s the full experience, from the thoughtful design to the unboxing moment."
As a health and wellbeing writer, I've tested my fair share of sex toys over the years. To bring this edit, I and a panel of testers on the woman&home health team (who have plenty of experience reviewing the best vibrators) put these toys through their paces, looking at materials, design and the quality of experience.
Best luxury sex toy deals
- Amazon: Save on selected LELO toys, including 24% off the Enigma Wave Triple
- Lovehoney: 50% off luxury sex toys from Womanizer, LELO and more
- LOOKFANTASTIC: Up to 40% on LELO, plus savings on Smile Makers
- Beauty Bay: Save 20% on Smile Makers, including the Firefighter
- Ann Summers: Take 20% off all sex toys with code PLEASEME
- The Natural Love Company: 3 for 2 on all sex toys for a limited time
- LELO: Save 30% on the Enigma Double Sonic in the early Black Friday sale, plus other discounts across the range
Lovehoney is offering 50% off the Womanizer Premium Eco, our favourite luxury sex toy for clitoral stimulation. This fully recyclable toy is made from a special Biolene material, which also feels brilliant and soft to touch.
This unique toy from LELO has a soft, bendable tip for pinpointed clitoral stimulation. It's also fully waterproof, so it can be used in the bath or shower. Get the lilac colourway for 31% off at Amazon now!
Our favourite luxury bullet, The Firefighter, isn't regularly discounted, but ASOS is currently offering 20% off it. It's super easy to use and its flame-shaped tip offers pinpointed stimulation.
Beauty Bay is offering a staggering 70% off the LELO Soraya 2. With 12 patterns, a sleek design and a premium feel, this rabbit vibrator delivers a luxury experience, at an accessible price point.
The best luxury sex toys, tried and tested
In my mind, a luxury sex toy should meet all your needs comfortably, without needing to make too much fuss or noise. The modular Power of Love by Love Not War does just that by offering a customisable base to position any one of eight vibrator heads on - from a silky smooth silicone G-spot vibrator to a pinpoint clitoral stimulator.
The base of the toy feels weighty in my hand, which adds a premium and expensive feel to the toy before I've even put one of the heads on. There's just one button on the base, wrapped in smooth silicone that lights up discreetly when in use, making it simple to navigate. To test out the toy's different intensity levels and patterns, simply press the button and it will move to the next one.
Once you've bought the base, you can pick the heads that are most appealing or suitable for your needs. My favourite head is the Maya - a simple yet strong heavy aluminium bullet head that works perfectly for clitoral stimulation with a slick of lube. If you like the idea of temperature play, take this head into the bath or shower with you and run it under hot or cold water. The base is 100% waterproof, though the Maya head is only submergible.
The best luxury sex toys aren't necessarily the most expensive, which the Power of Love is a testament to. The battery base comes in at £54.99 at the time of writing, with heads costing approximately the same amount. Of course, if you bought all the heads, it would be a considerably larger investment, but you can slowly build up your collection over time.
It's also an eco-friendly purchase since Love Not War has a sustainable ethos, put into practice across materials and manufacturing.
Settings: 4 intensities, 7 patterns
Reasons to buy: Customisable, premium aluminium material, easy to use
Reasons to avoid: Heads must be bought separately
The Womanizer Premium Eco is the ultimate luxury clitoral stimulator. When trying a new toy, I always compare it with the pleasure this gem delivers. It's made from Biolene, a bioplastic made from 70% natural materials, which makes it a great eco-friendly choice, but the material is also super soft to the touch and feels luxurious against my skin.
Using the brand's unique Pleasure Air Technology, this 'air toy' stimulates the clitoris with a sucking and massaging motion that kicks in without actually making direct contact with the clitoris. It's the perfect sex toy for beginners or those trying clitoral stimulators for the first time, easing you into the sensation gently first before making direct contact with the skin.
Innovative Smart Silence technology ensures the toy only starts when it's almost touching the skin and it turns off once you move it away. This means the toy makes gentle contact with your body without directly touching your clitoris. It also makes for a smooth solo session that doesn't involve fumbling around with an off-switch. This luxe toy has 12 intensity levels, which are easy to move through.
Everyone's body is different, so the Womanizer comes with two different flexible nozzle heads so you can find your perfect fit. And, as the head is removable, I found it super easy to clean in comparison to some other clitoral suction toys. For me, the only downside to this toy is that it's splash-proof rather than waterproof.
Overall, it's a great option if you don't like penetration or are seeking a toy that replicates the sensation of oral sex.
Settings: 12 modes
Reasons to buy: Pleasure air technology, smart silence mode, different-sized heads
Reasons to avoid: Not fully waterproof
Find out more in our full review of the Womanizer Eco Premium.
Lelo's Dot offers a unique approach to clitoral stimulation using 'pinpoint' technology and a soft, bendable tip. It's made from premium, body-safe silicone (as all the best luxury sex toys are) and feels super soft and smooth against the skin. While you will need a dash of lube with this toy as standard, it already feels great on the first touch. The second highlight is the unique vibration pattern and pinpointed tip on the vibrator, designed to offer a spatter and/or continuous rounds of heavenly vibrations. While it utilises innovative tech, it's still a very accessible and intuitive toy, making it one of the best sex toys for beginners, too
"The point targets the clitoris while avoiding potentially numbing any areas around it," says our tester, former woman&home's junior news editor Aoife Hanna. "This, in theory, may make it easier to achieve multiple orgasms or even a blended orgasm when used in combination with some penetrative aspect targeting the G-spot."
But, for Aoife, it was the vibe's versatility that really made it stand out. "Foreplay is one of the often-ignored elements of getting in the mood," she says. "Among the Dot's many merits, in my opinion, is its versatility and its ability to stimulate multiple erogenous zones. The clever device is designed for external use and it makes you tingle all over and it's suitable for direct clitoral stimulation, which means it's fantastic for both solo use and with partners."
If we had to split hairs, we'd say the main downside is the toy's charging time: it takes two hours to fully charge and a full battery charge also lasts two hours. However, you can charge for a bit less time for a quick buzz. It's definitely an investment but it's one of the best vibrators available on Amazon, and you can often find it with a small discount.
Settings: 8 modes
Reasons to buy: Extra soft silicone material, unique vibration pattern, 8 intensity modes, fully waterproof
Reasons to avoid: Takes two hours to fully charge
Read more in our Lelo Dot review.
The Lelo Enigma Double Sonic is a dual vibrator that targets the clitoris, with air-wave technology rather than classic vibrators, and the A-spot (no, not that).
The A-spot is the G-spot's neighbour, sitting slightly further into the vagina - between the G-spot and the cervix. This is the area that the Lelo Enigma Double Sonic vibrator stimulates, which, is our tester says feels even better than the G-spot, making this our top pick for a dual vibrator. It also offers clitoral stimulation though, through the mouthpiece.
"This isn't the toy for you if you don't like penetration," says our tester Mandy Ruther. "I found that orgasms came easily with this toy. It has such good external stimulation. The toy was comfortable enough that I found I could turn it off, leave it in and relax, then go again a bit later. It works well then for the ‘plateau’ nature of female orgasms and multiple orgasms."
While this is the most expensive toy on our list, it's certainly one of the best, with the flexible clitoral arm designed to be as adjustable as possible to help you reach the right spot every time. This toy also uses sonic vibrations, a new LELO-exclusive concept, so it stimulates the whole clitoris (even the parts you can't see) with pulses.
Settings: 8
Reasons to buy: Squeeze sensor, vegan-friendly, pulsation technology
Reasons to avoid: Can be loud on higher modes
Read our full Lelo Enigma Double Sonic review.
A truly versatile toy, The Dame Eva also made our list of the best sex toys for lesbians and one of the best sex toys for couples generally. This hands-free toy is made with super smooth, soft materials that cling comfortably for clitoral stimulation while you focus on each other.
This uniquely shaped toy is made with premium medical-grade silicone and feels so smooth against the skin. The two small arms hook over the outer labia, while the main body of the mini sex toy stays fixed over the clitoris, which leaves you hands-free to touch yourself or a partner, or introduce another toy into the mix.
"This toy is much smaller than I expected it to be. It fits snugly and feels really luxurious against the skin. It's definitely a toy to invest in for a little something extra, as it's not as intense as some of the other vibrators I've tried, but it certainly offers something very exciting. Really helps me get in the mood," says our tester.
The Dame Eva II is the second model of this vibrator, with the main change being the waterproof properties. You can take this toy into the bath or shower with you for more fun now. It also comes in a fun orange colourway as well as this icy blue tone.
However, while we found it did the job perfectly, offering great hands-free stimulation without distraction, some verified reviews complain it's not strong enough. Our tester found it beneficial to press down on the toy on occasion, when you're at the highest speed and need a little more pressure.
Settings: 3
Reasons to buy: Hands-free stimulation, compact size, adjustable, unique colourways
Reasons to avoid: Not intense enough for some
The We-Vibe Wand 2 is one of the best wand vibrators and tops the list of best remote vibrators. It has a silky smooth silicone head with a flat surface at the top and edges, perfect for getting precise clitoral stimulation.
This is a new toy, and our tester was thrilled to get her hands on it after reviewing the first model of the We-Vibe Wand. "I love the shape of this wand. It's perfect," she says. "Most other wands I've tried (apart from the LELO Smart Wand 2) have a straight body, which makes it harder to position them against my clitoris comfortably. This one is so ergonomic and seems like it was actually designed for women's bodies - even the buttons are in an accessible position! I've even been able to use this toy hands-free, with the handle propped up against myself on the bed."
There are an impressive 20 settings available with this toy, but our tester found she only used the first couple. "The first three are really good. Deep, rumbling vibrations that don't make too much noise and offer increasing pleasure levels. After that, you get the sputtering and Morse-code-like vibrations, which I'm not much of a fan of." However, if you like this, this is certainly the wand vibrator for you.
Settings: 20
Reasons to buy: Precise clitoral stimulation, accessible, smooth shape
Reasons to avoid: A little bulkier than others on this list
The Firefighter goes above and beyond the best bullet vibrators, offering clitoral stimulation with two different intensities depending on how you hold the toy. The tip of the flame delivers pinpointed vibes while the middle covers a larger area.
Many of the toys on our list serve as clitoral stimulators - but this one is a strict bullet. Or, as strict a bullet as you'll find in our luxury sex toys guide. The Firefighter scored top marks in testing for how easy it was to use, the speed settings available (more doesn't necessarily equal better), and the unique design.
The design is really what gives Smile Makers' Firefighter the top spot in our books. It's shaped like a flame, where the tip offers pinpointed stimulation to the small surface area around the clitoris, providing that super specific tingling feeling. Use it on its own - or in combination with the body of the flame for all-over stimulation of the vulva.
It has four speeds, which is more than enough in my eyes, and two pulsation settings. This isn't the toy for you if you like to experiment with 'morse-code' sputterings or unique patterns, but it will be yours if you like to change up the speed and sensations while masturbating.
Settings: 4 speeds, 2 pulsation modes
Reasons to buy: Offers internal or external stimulation, looks chic
Reasons to avoid: Buttons move in one direction
Combining sonic waves with air pulsations, Lelo's Sona Cruise 2 is designed to replicate oral sex sensations and, well, it gets a 10/10 from me. This luxury toy has 12 modes, from teasing murmurs to pulsing waves, and is 100% waterproof for extra fun.
Highlights for me include the Cruise Control feature, which ensured the toy's power and intensity remained consistent as I cruised toward my climax. Plus, the sonic pulsations offer a broader sensation. They're said to reach 75% more of the clitoris than other toys, which feels pretty accurate as this toy takes pleasure to a whole new level. Let's not forget the sleek and stylish design, which was another highlight for me, but one to be expected from this Swedish brand.
The only downside to this toy is that it only offers one size nozzle head and so it might not be the perfect fit for everyone. Unlike the Womanizer and Smile Maker toys in this guide, this Lelo pick doesn't come with additional heads. And, as the head isn't removable, I also found it tricky to clean.
Settings: 12
Reasons to buy: Oral sex sensations, sleek design, ergonomic and easy to use
Reasons to avoid: One-size nozzle head, tricky to clean
If you're looking for a luxury toy that also happens to be our top pick of the best rabbit vibrators, this is the one. Smile Makers takes pleasure seriously, producing each of their vibrators to such a premium standard, we couldn't help but include another one in our list of the best luxury sex toys. The Artist is no different. This is a rabbit unlike any other I've tried.
What I love most about this toy (aside from the smooth silicone and complete lack of metallic accessories like buttons and USB charging points) is the intuitive design and how easy it is to use. With so many bells and whistles on vibrators these days, sometimes it's best to just do the simple things better. For example, if you want to make the vibrations in the body and the head of the rabbit more intense to finish your orgasm, you can do it by simply squeezing the two sensors on either side of the handle.
In what the brand tells me is an industry first, the Artist features two motors of equal power that can be controlled independently at the click of a button, meaning I could increase external stimulation and decrease internal stimulation to find my sweet spot. The ergonomic design and adjustable fit made it easy for me to alter the angle between the two heads to find the perfect position.
Settings: 9 modes, 1 squeeze sensor
Reasons to buy: Dual stimulation, two motors, independent control of two heads
Reasons to avoid: Might be too intense for beginners
“Elegant and sophisticated,” is how our tester May describes The Natural Love Co’s Cassia vibe. “It has the same luxurious, buttery feel as the Jasmine vibrator, it’s comfortable to hold and easy to manoeuvre,” she tells us. Just like the Jasmine, it’s crafted from recycled ocean plastic and coated with body-safe silicone, so rest assured, you’re doing your bit for the planet while getting your pleasure on.
This dual-ended toy offers internal or external stimulation, so you’ve got the best of both worlds depending on what you fancy during your solo sessions. “It’s ideal for a beginner, offering two different sides and shapes to play with and experiment with different stimulations,” May says. “Plus, I think the discreet, light colour and the super-soft feel make it less intimidating than some other internal sex toys on the market.”
If you're weighing up the LELO Enigma Double Sonic vibrator and The Natural Love Co's Cassia vibe, as the two wand vibrators on our collection of the best luxury sex toys, consider whether you'd prefer the 2-in-1 nature of this vibrator. It's a sure winner in our tester's books. “This toy is powerful and feels amazing to use. It’s also enjoyable to switch between the two ends for different types of pleasure,” she says.
“The only issue I had is that the control button only allows you to move through the settings in one direction, meaning you have to cycle back through all the modes again if you’ve accidentally passed one you like.”
Settings: 10
Reasons to buy: Offers internal or external stimulation, looks chic
Reasons to avoid: Buttons move in one direction
What is a luxury sex toy?
You'll be able to spot a luxury sex toy without looking at the price tag. It's all about the material—most are made from premium silicone or have aluminium detailing—and features. These include dual motors on rabbit vibrators, where you can control the two parts of the toy independently from each other, and unique functions.
Luxury is also defined differently by everyone, but for us, the unboxing experience is important too, and we paid attention to how the toys looked, as well as how they performed. Most of the toys on this list could easily sit—and look great on—on your bedside table, if you weren't embarrassed to have them on show.
In addition, many luxury sex toys come with plant-friendly credentials. For example, they are made from fully or partly recycled materials.
Naturally, as well, where there are superior features, there tends to be a higher price tag. The toys we tried and tested cost somewhere in the realm of £45 to £300 or more, making each of them a serious self-care investment.
How we tried and tested the best luxury sex toys
To bring you this guide to the best luxury sex toys, we turned to sex experts to find out what products were really worth testing. Our panel - which included various members of the woman&home health team, external testers like May, and myself - then put the luxe toys to the test to bring you this round-up of the very best.
We considered each toy's merits with the following factors in mind:
- Features: We know that if you're investing in a luxury sex toy, you want it to deliver earth-shattering orgasms, and then some. So, we looked at all the features these toys offer, from the number of vibe patterns to the range of intensities and speeds. We assessed if they were travel-friendly, fully waterproof, and suitable for couples' play as well as solo masturbation.
- Design: From the toy's weight, to how it felt in the hand and how easy it was to use, our panel weighed up the design elements that made these toys a pleasure to use.
- Shape and size: Every body is different, and today's age of sex toys should cater to all shapes and sizes. We looked at whether these toys were adjustable or offered alternative heads in different sizes so everyone could find their perfect fit. Inclusive orgasms, right this way...
- Appearance: Of course, looks aren't everything, but when you're investing in a toy with a high price point, you want it to look as luxurious as it feels. We noted the appearance of each toy and considered whether we'd really let it take pride of place on our bedside tables.
- Materials: For a toy to win us over, it had to feel good on the skin, too. We looked for products made from body-safe silicone. Extra points for those created with the planet in mind. Many of the products that made it into our edit, are made from renewable, recycled materials in eco-conscious factories. Double-win!
How to choose the best luxury sex toys for you
- Look at the features: "It can be tempting to buy a particular luxury sex toy based on its aesthetics alone, but if it doesn’t have the functions you’re after, it’ll just end up as an ornament on your bedside table," says clinical sexologist Ness Cooper. Study the features, and make sure it can offer the type of stimulation and the range of vibrations or pulsations you're looking for. If you want to use your toy in the shower, bath or hot tub make sure it's fully waterproof."
- Check the range of settings: "Look at the functionality of the vibrator - what technologies does it use, does it have more than one stimulation mode, and does it have multiple vibration patterns and intensities? If your luxury vibrator only has one vibration mode and not many intensities, then you're not going to be getting the most for your money," advises Annabelle Knight, sex and relationship expert at Lovehoney. That said, sometimes the beauty of a luxury sex toy is that it does one thing, but really well - so as ever, think about your own personal needs and preferences.
- Read reviews: "Find out what other customers thought about the product," Cooper, who is also the resident expert at Je Joue, suggests. "This also allows you to check if the product description lines up with what you’ll receive." All of the toys featured here at woman&home are tried and tested by our experts, so rest assured, we're only bringing you the very best on the market and sharing our honest feedback in every guide.
- Buy from reputable sellers: "More and more independent sex toy brands are popping up, including ones classed as luxury," Cooper says. "Some may use the word 'luxury' for marketing reasons, so make sure that you check out the seller or website before purchasing. It's important your purchase is protected and offers a guarantee."
- Plan how you'll use it: "Sometimes it’s more about the experience than the sex toy," Cooper explains, pointing to the importance of learning how to use sex toys. "If you want the experience to be luxurious, make sure you spend time planning the first time you use your new toy to fit with what luxury self-pleasure means for you." It could be as simple as ensuring you're home alone for uninterrupted me-time, using some of the best lube, or taking things a step further and romancing yourself. Have a long hot bath and wear your favourite lingerie, just for you. Take time to prioritise your pleasure.
- Pay attention to materials: "If you're looking to splash out on a luxury sex toy, then you want to make sure that you are getting the most out of your money. You might want something to look nice, yes, but you also want something with incredible functionality for that price, and made of the best materials - body safe silicone in most cases is what you want, vs. any hard plastics," advises Knight.
Are luxury sex toys worth it?
So, are these toys worth the price tag? Our testers certainly think so, with this roundup of the best luxury sex toys offering unique buys with out-of-this-world sensations. But ultimately, Cooper says, "It will depend on what you're looking for in the sex toy itself."
The sexologist explains that if you want to buy a toy from an independent brand, or a brand that prioritises its eco-credentials, you will likely pay more as you're investing in the artistry, the quality tech, the material, and the labour. If these are valuable to you, then it's worth the additional investment.
She also points out that cheaper sex toys often have poor-quality rechargeable batteries which run out quickly. "Some lower-quality sex toys also have issues with motors and rechargeable batteries becoming hot, meaning they burn out quicker." And batteries are hardly cheap themselves, so it's worth considering these within your budget.
Luxury sex toys could be worth the investment for their quality materials alone, though. "The silicone in cheaper sex toys might not be seam-free and this can cause discomfort for some people as the silicone seam can scratch the vulva or other body parts," Cooper explains. All the luxe toys on our list are made from high-quality materials, whether that's body-safe silicone or soft-to-touch recyclable materials.
What's more, Cooper adds that most luxury toys also come with warranties or guarantees, whereas many of the cheaper models out there don't. This means you can get replacements if they become faulty. While luxury toys might mean a higher cost upfront, they could save you money in the long run and provide you with more pleasurable and tailored orgasms all around.
However, not all luxury sex toys are the same - much like the people using them. If you're just growing your collection, finding out what makes you tick, or want to try something new, picking a more affordable toy may be the way to go. From here, you can decide what really works for you and then decide if you want to invest in a more premium toy to use over time.
Of course, you need to store your sex toys properly and have a good grip on how to clean your sex toys to ensure you get the most out of them - especially important if you splash out on a luxury one.
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Ciara McGinley is a meditation practitioner and health journalist. She qualified as a meditation teacher with the British School of Meditation in 2020 and is the founder of Finding Quiet, a series of classes, workshops and retreats that combine meditation practices and mindfulness techniques to make mindful living realistic in an always-switched-on modern world. She is all about bettering that mind-body connection but believes wellness looks different to everyone.
Ciara is also the former Health Channel Editor at woman&home and has covered all things health and wellbeing for years, from fitness to sleep to relationships.
- Grace WalshHealth Channel Editor




