Alanna Freeman

Not many people would want to be referred to as a 'Jack of all trades', but writer and editor Alanna Freeman has few qualms about it. Why? Because, if you know the original (full) saying, you’ll know it is, in fact, a compliment: “A jack of all trades is a master of none, but oftentimes better than a master of one”. This suits the inquisitive storyteller, whose interests—like her beloved global travels—know few boundaries. 

Since starting out as a style intern at Livingetc in 2006, after completing a degree in Cultural Studies at Leeds Uni, Alanna has followed the most interesting stories from brand to brand and country to country, building her portfolio alongside her experience. Lifestyle categories—design, art, travel, fashion, food, and culture—have always fed her personal creative interests, and much of the work she does sits within this sphere. As well as Woman & Home, she has worked for the likes of Soho House, Telegraph Luxury, Conde Nast Traveller, delicious., Elle, and Vogue, and GQ Australia. Alanna has, however, also been known to turn her hand to copy projects involving souped-up streetcars and cutting-edge technology—she swears they are genuinely both fascinating, even to the uninitiated! 

If you haven’t already gathered, this is a writer who likes to add a bit of color and texture to her work, something that no doubt builds upon her art-school training (MA in Communication Design: Illustration from Kingston University). Her obsession with these things—along with really good coffee, all water-based activities, curly hair care, and learning how to cook authentic international cuisine—can be clearly seen on her Instagram @alannafree, which is filled with colorful content captured in her hometown of Brighton and beyond (on those previously mentioned travels). 

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