New beauty products worth their merit are hard to come by, even in a saturated market. Our carefully-curated beauty edit is here to help you decide what is worth your interest - and your hard-earned cash.
Scouring the beauty aisles can be daunting, whether you're on the hunt for best foundations, best straighteners, and something as simple as the best mascaras. And those are just the standard essentials. We haven't even scratched the surface of flower fragrances, face masks and Korean eye creams to try among the endless list of new beauty products.
Unfortunately, in an all too familiar tale, shoppers are often led astray due to illusory marketing and claims, and in turn, grow to regret their shoddy skincare, makeup, and haircare splurges. With the w&h Vanity Edit, we aim to dismantle this vicious cycle once and for all, arming you with everything you need to know about the most-hyped new beauty products.
These are our favorite beauty finds this week that we're totally obsessing over, and we know you will too.
w&h's beauty edit for March
March's beauty edit highlights a vast scope of new beauty products, split into three key sections; makeup, skincare, and hair. We've found beauty buys from top-rated brands like Natasha Denona, Hourglass, and Lancôme. In particular, NARS moved the needle with its limited-edition Summer Solstice collection, which features a warm-toned eyeshadow palette, multi-functional cheek product, cream bronzer, and limited-edition brush.
New makeup products
Fenty Beauty Eaze Drop Blurring Skin Tint
No. of shades available: 25 | Key Benefits: Vegan and cruelty-free
The perfect summertime essential for dewy, glowy skin. With lightweight and buildable coverage, Fenty Skin Tint reconciles the perks of a tinted moisturizer and foundation, evening skin tone and concealing redness, under-eyes, and hyperpigmentation — naturally. What you get: a long-lasting tint that will blur and smooth your complexion, even amid humidity. Plus, you get a flexible shade range. We'd say it's a favorite among many in our beauty edit.
KVD Beauty Good Apple Skin-Perfecting Foundation Balm
No. of shades available: 40 | Key Benefits: Vegan, cruelty-free, paraben-free and recyclable packaging
Backed by viral fanfare, the KVD foundation balm is infused with apple extract and sodium hyaluronate to nourish and hydrate the skin. It features a creamy formula for full, long-lasting coverage and a matte finish; and works to minimize the appearance of pores and blemishes without caking overtime. That being said, it's best tailored for dry skin types compared to other, more flexible new beauty products.
Note: This product sells out quickly across retailers
NARS Summer Solstice Eyeshadow Palette
No. of shades available: 9 | Key Benefits: Paraben-free; sulfate-free; phthalate-free; fragrance-free; oil-free
To create a bronzed summer glow, this warm-toned eyeshadow palette features a vivid blend of metallic, rose, golden, and terracotta hues and finishes. Easily blendable and highly pigmented, each shade is formulated with the brand's Pigment Powder Suspension, which, in layman's terms, delivers rich color payoff, smooth texture, and long-lasting wear.
NARS Summer Solstice Cheek Duo
No. of shades available: 1 | Key Benefits: Paraben-free; sulfate-free; phthalate-free; oil-free
Truth be told, you can achieve a sun-kissed bronze all year round with the right beauty products in your arsenal (I mean, we're featuring summer-friendly options in our March beauty edit). Case and point: The NARS Summer Solstice Cheek Duo. This cheek duo imparts a soft iridescent glow, serving as a bronzer and highlighter in one streamlined package. Depending on how you blend, this gold-toned hero item works to accentuate cheekbones, the cupid's bow, brow bone, temples, jawline, neck, and décolletage (tip: buff out product to eliminate the appearance of harsh lines).
NARS Sunkissed Bronzing Cream
No. of shades available: 2 | Key Benefits: Paraben-free; sulfate-free; phthalate-free
If you're seeking a subtle matte finish, look further: the Sunkissed Bronzing Cream leverages a creamy, silk-textured formula that blends seamlessly, blurs imperfections (begone, pores!), and evens out the complexion. Before making the investment, you'll want to learn how to apply bronzer like a pro, and we're the experts with all the tips and tricks of the trade. After all, it's always important to acquire knowledge before investing in new beauty products.
NARS CREAM BRONZER BRUSH
No. of versions available: 1
Designed with soft but dense bristles, this angle-shaped brush holds, applies, and blends formulas evenly to provide full coverage. In contrast to cheaply-made dupes, the Cream Bronzer brush enables novice and expert beauty fanatics to apply foundation and cream-based products with minimal touchups. In other words, a crowning jewel of our beauty edit.
HOURGLASS CONFESSION ULTRA SLIM HIGH INTENSITY REFILLABLE LIPSTICK
No. of shades available: 1 | Key Benefits: Vegan, cruelty-free, and paraben-free
As a testament to Hourglass' commitment to animal welfare, this lipstick release is formulated with a vegan replacement for carmine, the beauty industry's default red pigment made from crushed female insects. Part of the brand's 'Confession' collection, this special-edition lip product features Red 0: an animal-friendly ingredient that delivers rich color and a satin finish. The refillable, pencil-like applicator is also noteworthy, as it allows users to apply product with precision at one go.
Natasha Denona Limited-Edition Circo Loco Eyeshadow Palette
No. of shades available: 15 | Key Benefits: New cream powder formula that's buttery smooth and hydrating
Crafted by the brand leader in luxury eyeshadow, the Natasha Denona Circo Loco palette does it all and then some compared to new beauty products. It delivers saturated color payoff, blends seamlessly without creasing into fine lines, and integrates a variety of dark and light shadows for versatile combinations. A holy grail of our beauty edit, the neon-chic color story highlights pops of unique hues from pastels to neutrals — plus matte and shimmer finishes. By design, it'll enable you to apply eyeshadow like a pro (and in a fraction of the time). That being said, if the price-tag seems intimidating, we recommend Anastasia Beverly Hills - Norvina Pro Pigment Palette, which incorporates similar shades and long-lasting results.
Dior Backstage: New Beauty Releases
Dior MONO COULEUR COUTURE
No. of shades available: 5| Key Benefits: Long-lasting finish with intense color; contains aloe Vera and pine oil
In a suave couture case, this eyeshadow release embodies the brand's color palette and elevated branding. As a pioneer in the world of new beauty products, Dior includes a variety of shades, finishes, and effects across velvet, matte, satin, metallic, and glitter. You can don your lids in pigmented satin browns, soft beiges, burgundies, and more — the world's your oyster, baby. Just be sure you know how to apply eyeshadow before you dive in.
Dior Backstage Face & Body Powder
No. of shades available: 10 | Key Benefits: Free of parabens and sulfates SLS & SLES
A translucent powder that preps your complexion and shapes it into an effective canvas for applying liquid-based concealers, foundations, etc. Its pressed powder formula sets makeup, reduces shine (like nose sheen), and imparts a long-lasting matte finish. Not to mention, it's super lightweight. Overall, a 10/10 recommended staple in our beauty edit.
Dior Forever Perfect Fix Setting Spray
No. of shades available: N/A | Key Benefits: Free of parabens, formaldehyde, phthalates, and more.
The ultimate setting spray to keep makeup in place for the long haul, especially compared to new beauty products that often don't hold up. Infused with wild pansy flower extract, it hydrates and refreshes skin with each spritz, delivering a radiant and dewy finish in its trail. And it doesn't settle in or pronounce fine lines. Simply put, it's the chef's kiss of our beauty edit. If you aim to expand your collection or simply have the hankering to splurge, we also love Charlotte Tilbury's Airbrush Flawless Setting Spray.
Dior Forever Skin Veil Primer
No. of shades available: 1 universal shade | Key Benefits: Offering protection with UVA-UVB filters. Non-comedogenic - dermatologically tested.
We're gurus on best primers, so when a premier release hits the market — we'll make a compelling case in our beauty edit. The Skin Veil primer leverages a non-sticky, cream texture to correct, protect, brighten, and smooth the complexion, thanks to natural oils and wild pansy extract. It promises 24-hour wearing power, and though the claim sounds hyperbolic, it is from Dior: The brand with a product medley that lives up to the fanfare.
Dior Rogue Refillable Lip Balm
No. of shades available: 1 universal sheer shade | Key Benefits: Hydrating formula
Enshrined in a sleek black tube resides lip-soothing gold: The Rogue Refillable Lip Balm, a marker of Dior's first foray into the lip balm category. It's richly concentrated with peony and pomegranate flower extracts to nourish parched lips and can even serve as a smooth primer for lipstick. Dior does not skimp on the decorative details with this launch: the packaging is adorned with a band featuring the CD initials, while the balm itself is emblazoned with "Dior" text. The refillable packaging is an extension of the brand's sustainability strategy.
Armani Beauty Luminous Silk Glow Setting Powder
No. of shades available: 7 available on Armani Beauty, 10 on Sephora| Key Benefits: Blurs imperfections and pores; locks in makeup for long-lasting wear
A lightweight pressed powder with sheer coverage and praise be, particles won't cake or settle into fine lines. Plus, it's buildable, layering on easily without drying the complexion, absorbing natural oils, or clogging pores—the result: an enviable natural glow backed by a stunning finish.
New skin products
La Roche-Posay Anthelios Mineral SPF 30 Moisturizer + Hyaluronic Acid
Key Ingredients: Exclusive Cell-Ox Shield® Technology: UVA/UVB filters + Antioxidants, Hyaluronic Acid, and glycerin
Key Benefits: Dermatologist tested for safety, oil-free, non-comedogenic, paraben-free, no fragrance added, oxybenzone-free, and octinoxate-free
A top-tier, mineral-filter sunscreen moisturizer that leverages the hydration benefits of hyaluronic acid. As a daily face cream, it features a gentle, non-greasy texture to help skin feel soft and protected against harmful rays. Among new beauty products in our beauty edit, La Roche-Posay is a brand that's second to none in its category. Simply put, your most useful best friend this summer and beyond.
Lancôme's Clarifique Face Essence
Key Benefits: Free of parabens, mineral oil, and sulfates SLS & SLES
Though technically a February launch, Lancôme's Dual Essence deserves our resounding praise in our beauty edit this month and beyond. Harnessing the power of glycolic acid, this new skin product works to even skin tone, minimize pores, exfoliate and nourish the complexion. Plus, it features a potent ingredient blend of Glycolic Acid, Beech Bud Extract, and Grapeseed Oil. The essence also doubles as a primer that helps absorb products and provides a long-lasting, radiant finish.
Supergoop! SPF From Head-to-Toe Kit
No. of shades available: N/A | Key Benefits: Cruelty-Free, vegan, and reef-safe SPF
From the brand that made sun-safety cool, this bundle features a synergistic trio that hydrates skin and offers broad-spectrum protection from UV rays. You'll find: The Unseen Sunscreen SPF 40, a weightless sunscreen with a velvety finish, and can be used solo or as a makeup primer; PLAY Everyday Lotion SPF 50, a water-sweat resistant and fast-absorbing sunscreen; and Defense Refresh SPF 40, a light and gentle makeup setting spray.
St.Tropez Tan x Ashley Graham Limited Edition Ultimate Glow Kit
No. of shades available: N/A | Key Benefits: 100% natural tanning actives, recyclable, and cruelty-free
This limited edition kit bridges the gap between tanning and skincare, harnessing the best of both to impart a golden glow. The whipped crème mousse is enriched with a hyaluronic acid complex, combined with rosehip oil and vitamin E antioxidants, to nourish dehydrated skin, and it develops with a soft powder finish upon application sans streaking.
New hair products
Drybar Reserve Ultralight Anti-Frizz Blow-Dryer
Cord length: N/A | Warranty: 2 years | Added extras: Ultra-light (1 pound), patented ergonomic design, Ionic Desiccant Technology, 1875-watt motor, and digital control settings
Among the best hair dryers, Drybar's newest iteration, the Reserve Ultralight Anti-Frizz Blow-Dryer, blows hair at 100 miles per hour for faster, more controlled styling that won't cause arm strain. Its unique Ionic tech also helps to reduce frizz, creating an at-home, salon-quality blowout with extra shine.
ghd Max Styler
Cord length: 8.8ft cable | Warranty: 2 years | Added extras: 25-second heat up; automatic sleep mode after 30 minutes of non-use; and universal voltage
As one of the best straighteners, this early-March launch will carry us through the hair woes of spring and summer, be it humidity, frizz, or flyaways. Ideal for long, thick, and curly hair, the Max Styler features wide, contoured plates, which capture dense sections of hair in one swoop. It also monitors the plates' temperature, maintaining 365 degrees Fahrenheit for optimal styling (and to prevent breakage). If you're sold on the brand name alone, we've examined the best ghd straighteners for specific hair types and did the heavy-duty research for you.
Amika Most Improved The Kure Multi-Task Treatment Hair Repair Set
Ingredient highlights: Cruelty-free and vegan
When heat protection goes awry, revive scorched tresses with Amika's Most Improved Hair Repair Set, a limited edition kit designed to mend split ends and breakage. The bundle includes The Kure Multi-Task Repair Treatment, a rinse-out or leave-in mask formulated with vegan proteins and sea buckthorn oil, both of which prevent damage and strengthen strands; and The Closer, a complementing finishing cream.
Dominique (Dom) is a very online shopping writer at Woman & Home, where she covers products, sales/deals, and market news across categories. Before joining the team, she penned stories as an editorial fellow at Insider Reviews, the affiliate commerce team at Insider Inc./Business Insider. The bespectacled NJ transplant specializes in commerce journalism, women’s lifestyle content, and hoarding makeup—much to her mother’s dismay.
Her foray into storytelling began in the early aughts, the era in which she developed a passion for fiction writing and an aversion to math. This passion, along with many failed math exams, led her to Marist College, where she studied public relations, creative advertising, and English.
Aside from writing, she doodles in notebooks, crafts memes, and sleuths for homes out of her tax bracket on Zillow. Follow her adventures via the web:
Instagram: @dominiquemcintee / @drugstoredomi
To connect: firstname.lastname@example.org
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