The secret to hair that’s as strong as you are

Achieve your healthiest, happiest hair with Toni & Guy’s StrengthPLEX Bond Repair range

Composite image of Toni & Guy bond repair haircare
(Image credit: Future/Toni & guy)

So many things in life grow stronger and better with every year – from friendships to our sense of self or even that posh bottle of red you’ve squirrelled away for the perfect occasion. But did you know that your hair could also be added to that list? 

Outdated beauty myths suggest that our crowning glory shines less brightly as time passes, but we know that’s simply not true. In fact, one of the brilliant things about reaching a stage where you know yourself better than ever, is using that knowledge to select the products that are perfect for your needs now. 

Toni & Guy understands that strong hair is beautiful hair, and the StrengthPLEX Bond Repair Range will supercharge your strands, renew hair quality and achieve a soft, nourished texture. With three innovative products loved by hair stylists and real women alike, including pro makeup artist and beauty influencer Pauline Briscoe, this complete ritual could be the key to unlocking your hair’s hidden power.  

Influencer Pauline Briscoe before and after using

Pauline Briscoe before and after using the Toni & Guy StrengthPLEX Bond Repair range

(Image credit: Pauline Briscoe)

How does the formulation work?

  • StrengthPLEX technology: Our hair is vulnerable to damage from heat styling and colour treatments, both of which can cause the bonds within hair fibres to break. Toni & Guy’s StrengthPLEX technology restores and repairs these broken bonds within the hair fibre, offering a resilience boost and lasting protection against future damage.  
  •  Kakadu Plum: This powerhouse hydrating and replenishing ingredient is harvested in Northern Australia for the StrengthPLEX Bond repair range. As well as potent moisturising properties, Kakadu plum is packed with antioxidants to offer environmental protection to the hair and scalp.  

Meet the collection


Toni & Guy StrengthPLEX Bond Repair Shampoo and Conditioner, £7.99 each  
This haircare duo is formulated for colour-treated and heat-styled hair, offering hydration, strength, and resilience against damage. Lather up with the shampoo, leave for between two and five minutes, and rinse thoroughly. Follow with StrengthPLEX Bond Repair Conditioner, working it into the hair from root to tip and leaving for two to five minutes before rinsing.  


Toni & Guy StrengthPLEX Bond Repair Mask, £7.99
This intensive treatment will supercharge the effects of your strengthening haircare routine. Use it once or twice a week, working the rich formula through wet, clean hair from root to tip. Leave to absorb for between three and five minutes, then rinse well for hair that’s smooth, soft, and most of all, strong. 

 This Black Friday weekend at Boots, save 1/3 on Toni & Guy products 

Fiona McKim
Beauty Editor,

 As woman&home's Beauty Channel Editor, Fiona Mckim has tried more products than she’s had hot dinners and nothing makes her happier than raving about brilliant finds on or her instagram grid (@fionamckim if you like hair experiments and cute shih-tzus). Fiona joined woman&home as Assistant Beauty Editor in 2013 under industry legend Jo GB, who taught her everything she needed to know (learn about ingredients and employ extreme cynicism). She has since covered every corner of the industry, from interviewing dermatologists and celebrities to reporting backstage at Fashion Week and judging the w&h Beauty Awards.