Madonna’s daughter Lourdes has just been appointed the face of a major fashion brand

The star’s daughter has just landed her first big fashion gig!

Skin and Lourdes Leon attend the Burberry Autumn/Winter 2020 show during London Fashion Week at Kensington Olympia on February 17, 2020 in London, England
(Image credit: David M. Benett / Contributor via Getty Images)

We all know Madonna has had a massive influence on the fashion world over the years, and now her daughter is making waves in the industry, too.

Lourdes has just been appointed the face of a huge beauty brand’s spring 2021 campaign, fronting a collection that’s inspired by the 90s and very reminiscent of her own personal style. 

The American label in question announced the news yesterday, sharing a selection of the new campaign imagery on Instagram. 

CNN reports that a brief statement from the brand cites the collection’s inspiration as “eclecticism and an individualized approach to personal style.”

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The fashion name in question? None other than Marc Jacobs. Keep reading to view the campaign pictures for yourself...

Of course, this isn’t the first time that Lourdes has worked with Marc Jacobs. Just last year, she helped promote the label’s teen range, Heaven. She's also worked with a few other big fashion names, including Miu Miu, Jean Paul Gaultier and Stella McCartney. 

Despite being all over our Instagram feeds in the past 24 hours, Lourdes only joined Instagram publicly at the start of the year.

We look forward to seeing more of the collaboration in the months to come!

Lucy Abbersteen

Lucy is a UK-based beauty journalist who has written for the likes of Marie Claire, Cosmopolitan, OK!, Women's Health and more, as well as contributing to woman&home. Her work covers everything from expert skin and haircare tips to the latest product launches and the show-stopping beauty looks spotted backstage at London Fashion Week. During her career she's interviewed some seriously famous faces, from Little Mix to Drag Race royalty The Vivienne, as well as chatting to the industry's leading hairdressers, dermatologists and make-up artists.