Madonna’s daughter Lourdes has just been appointed the face of a major fashion brand

We all know Madonna has had a massive influence on the fashion world over the years, and now her daughter is making waves in the industry, too.

Lourdes has just been appointed the face of a huge beauty brand’s spring 2021 campaign, fronting a collection that’s inspired by the 90s and very reminiscent of her own personal style. 

The American label in question announced the news yesterday, sharing a selection of the new campaign imagery on Instagram. 

CNN reports that a brief statement from the brand cites the collection’s inspiration as “eclecticism and an individualized approach to personal style.”

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The fashion name in question? None other than Marc Jacobs. Keep reading to view the campaign pictures for yourself...

Of course, this isn’t the first time that Lourdes has worked with Marc Jacobs. Just last year, she helped promote the label’s teen range, Heaven. She's also worked with a few other big fashion names, including Miu Miu, Jean Paul Gaultier and Stella McCartney. 

Despite being all over our Instagram feeds in the past 24 hours, Lourdes only joined Instagram publicly at the start of the year.

We look forward to seeing more of the collaboration in the months to come!