Coleen Rooney teams up with her mum for an ageless Primark partywear edit starting at just £6
It's affordable fashion with a polished feel
Anyone who watched The Real Rooneys will know how much time and love Coleen Rooney puts into her Primark ranges, and for her third collection she's got a festive little helper modelling the partywear.
Her mum Colette joined her in the campaign, proving the designs are not just an affordable way to look elegant this Christmas, but they're also flattering for all ages, too.
The collection launched in stores and on Click & Collect yesterday, with prices starting at just £3.50 for a pair of diamante earrings and £6 for the sparkle high neck top. Kidswear pieces will launch in December, too, so keep an eye out for those.
Coleen has really thought about the cuts and fabrics that will work for everyone - from the satin tie neck blouse that will go with jeans, velvet or leather trousers to the sequin flared trousers that have got your name written all over them if you're not a fan of dresses.
Shop the new By Coleen collection
Not a fan of party dresses? These sequin trousers will ensure all eyes are on you. The flared shape is super flattering, and there's a matching top available if you want to go all out.
With its asymmetric shape, scarf neckline and bronze colour, this £12 top ticks all the right boxes. Coleen wore it with the matching crinkle-textured wide-leg trousers for the collection's launch party.
You can shop this jacket in either classic black or chocolate brown, and the matching trousers are only £18. The collarless cut means this will work more like a top than tailoring.
This is the velvet top Colette is wearing in one of the campaign images, and she paired it with the matching wide-leg trousers. The ruching is thoughtfully placed down the side to give you a confidence boost.
The barrel-leg jeans were one of my favourite pieces from Coleen's second Primark collection, so trust me when I say these will become your new favourite denim. They're perfect for teaming with trainers by day or slingback shoes for evening.
Both Coleen and Colette wore designs from the collection when they attended the launch party, with Coleen accessorising her metallic outfit with the hammered cuff bangle and oval stud earrings.
Coleen said: “I can’t believe we’re already on our third collection! This one is all about Christmas and having fun with getting dressed up. I love those pieces that make you feel a little bit special, whether that’s something sparkly, a classic all-black look or something a bit more relaxed for an evening out. We wanted to make it really easy to find an outfit for all those plans in the diary over the festive season, with something for every occasion.
"I’m really excited that my mum, Colette, is part of the campaign this time. Christmas is all about family, traditions and those little moments together, so it feels really special to share that with her. Hopefully, there’s something in the collection that makes everyone feel amazing this festive season”
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Caroline is Fashion Ecommerce Editor for woman&home.com, and has been a fashion writer and editor for almost twelve years.
Since graduating from the London College of Fashion, she has spent more than a decade tracking down and writing about celebrity outfits, covering events ranging from the Met Gala to the King’s Coronation.
She has an encyclopaedic knowledge of brands, but always likes to know about new and under-the-radar labels.
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