Coleen Rooney teams up with her mum for an ageless Primark partywear edit starting at just £6

It's affordable fashion with a polished feel

three campaign images from the By Coleen Primark collection
(Image credit: Primark)
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Anyone who watched The Real Rooneys will know how much time and love Coleen Rooney puts into her Primark ranges, and for her third collection she's got a festive little helper modelling the partywear.

Her mum Colette joined her in the campaign, proving the designs are not just an affordable way to look elegant this Christmas, but they're also flattering for all ages, too.

The collection launched in stores and on Click & Collect yesterday, with prices starting at just £3.50 for a pair of diamante earrings and £6 for the sparkle high neck top. Kidswear pieces will launch in December, too, so keep an eye out for those.

Coleen has really thought about the cuts and fabrics that will work for everyone - from the satin tie neck blouse that will go with jeans, velvet or leather trousers to the sequin flared trousers that have got your name written all over them if you're not a fan of dresses.

Shop the new By Coleen collection

Both Coleen and Colette wore designs from the collection when they attended the launch party, with Coleen accessorising her metallic outfit with the hammered cuff bangle and oval stud earrings.

Coleen Rooney and her mum Colette at the By Coleen launch event

(Image credit: Primark)

Coleen said: “I can’t believe we’re already on our third collection! This one is all about Christmas and having fun with getting dressed up. I love those pieces that make you feel a little bit special, whether that’s something sparkly, a classic all-black look or something a bit more relaxed for an evening out. We wanted to make it really easy to find an outfit for all those plans in the diary over the festive season, with something for every occasion.

"I’m really excited that my mum, Colette, is part of the campaign this time. Christmas is all about family, traditions and those little moments together, so it feels really special to share that with her. Hopefully, there’s something in the collection that makes everyone feel amazing this festive season”

Caroline Parr
Fashion Ecommerce Editor

Caroline is Fashion Ecommerce Editor for woman&home.com, and has been a fashion writer and editor for almost twelve years.

Since graduating from the London College of Fashion, she has spent more than a decade tracking down and writing about celebrity outfits, covering events ranging from the Met Gala to the King’s Coronation.

She has an encyclopaedic knowledge of brands, but always likes to know about new and under-the-radar labels.

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