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Smelling expensive doesn't have to cost the earth – these 6 chic Zara perfumes prove it

From on-trend blends to scents reminiscent of iconic designer fragrances, Zara is a great place to find your new signature perfume

Collage of 5 of the best Zara perfumes in this guide (left to right) Ebony Woods, Red Zara Temptation, Gardenia, Golden Decade and Amalfi Sunray, set on a dusky pink background with fine line detail
(Image credit: ZARA)

Perfume costs a pretty penny nowadays, especially when shopping from high-end, luxury fragrance houses or big-name designer scents. But if you know where to look, you can still find expensive-smelling scents for under the £40 mark – especially if you choose from the best ZARA perfumes.

While many of the best long-lasting perfumes tend to boast a designer name and a premium price point to match, not all fragrances need to be expensive to smell great and deliver good sillage. In fact, there's one high street brand, in particular, that proves as much and actually continues to rival its high-end competitors, earning a spot on our team's list of the best perfumes for women.

Aside from offering stylish clothes, furniture and décor, ZARA is also home to a range of stylish scents that cater to pretty much every preference, many of them having become fan-favourites in their own right. What's more, they're often compared to iconic, more expensive cult perfumes – meaning shoppers on smaller budgets can bag a similar scent for considerably less.

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So, if you want to add one of these best cheap perfumes to your collection, but aren't sure which to opt for, our beauty team knows the ZARA perfume very well and is on hand with the chicest, most wearable options. These are our six favourite picks you'll find at the high street favourite...

The 6 best Zara perfumes, tried and tested by our beauty team

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With dozens of fragrances currently available to shop in-store and via the Zara website, it's only natural that we give credit where credit is due and give flowers to the scents that didn't quite make the cut.

  • Illusion Eau de Parfum - The newest edition to Zara's perfume collection, Illusion is a soft and intimate ambery-floral, with notes of orange blossom, jasmine and warm vanilla. Plus, the textured, swirly bottle is so chic.
  • Apple Juice Eau de Toilette - Rumoured to boast similar notes to Chanel's Chance Eau Tendre, this youthful fragrance is light, fresh and fruity; however, it isn't particularly long-wearing.

How we tested the best Zara perfume

A composite image of three of the best Zara perfumes

A small selection of the Zara perfumes our beauty team have tested.

(Image credit: Amelia Yeomans)

We've worn various Zara fragrances over the years years, but have revisited these fragrances consistently as part of the testing process for this feature to ensure the guide reflects the best Zara perfumes available to buy today.

But of course, as master perfumer Ruth Mastenbroek notes: "Buying a fragrance online is notoriously challenging because of the obvious limitation – you can’t smell through a screen."

We therefore tested a wide range of Zara fragrances, selecting the best from each fragrance family, wearing each one for a full day – all to help you make an informed choice before buying. As well as seeking out fruity, woody, fresh and floral perfumes, we also paid close attention to factors like lasting power and potency to determine which budget Zara scents are truly the best.

Working out how to choose a perfume that suits your taste can be tricky, but given the lower price point (and the occasional Zara sale discounting them further), we think these Zara perfumes are pretty safe bets. Your closest store will likely have a selection of scents for you to smell first-hand, but if you already know what style of perfume you're looking for – say, for example, rose perfumes – this can help you to choose. The entire collection is available online, complete with descriptions and note breakdowns, so you can make an informed choice.

Once you've found one that strikes all the right notes for you, we've also quizzed the fragrance pros on how to boost its longevity.

Tips for getting the most out of your affordable perfume

To really get the most out of your affordable perfume, and ensure it lingers on your skin, we've asked the experts to share all their tips, from application to the lingering notes to look out for.

  • Spritz on wet skin: "The best time to spray perfume on your skin is right after your shower," says Iember Gordon, fragrance expert and head of marketing at The Fragrance Shop. "This is because moisture gives your scent something to hold on to, so spraying [it] on after your skin has been freshly washed boosts its staying power."
  • Look at base notes: "Some people may pay too much attention to the initial spritz [of a perfume], as they are sold on the top notes, without hanging around to see how the fragrance develops over time," Mastenbroek notes. "While helpful, some people may place too much importance on these notes." The base notes, however, are the longest-lasting.
  • Moisturise well: "For 'desk-to-dancefloor' situations, use an unscented moisturiser on your skin before you apply perfume," Gordon says. "This will help lock the fragrance in better as it gives a moist skin impression."
  • Consider fragrance type: Between eau de toilette vs parfum, remember that "perfume and cologne are sold in different ratios of fragrance oil to alcohol," as Gordon explains. "The more concentrated forms, like pure parfum, will cost the most and last the longest, while the less concentrated versions, like an eau de toilette, will cost less and the spritz won't last as long."
  • Spray elsewhere: "If you have a signature scent, you can get your clothing to smell like it as well," Gordon suggests. "Line your drawers with tissue paper that has been spritzed a few times [with this perfume] and allow the scent to permeate the fabrics."
Amelia Yeomans
Senior writer

Amelia joined woman&home in 2022 after graduating with an MA in Magazine Journalism from City University and she is now a senior fashion and beauty writer. She began building her career as a lifestyle journalist after completing a fashion journalism course at the Condé Nast College of Fashion & Design in 2019, writing for a variety of titles including OK!, New!, and Notion on topics such as sustainable fashion and entertainment.

With contributions from