Emma Stoddart
Emma Stoddart is a freelance beauty journalist and self-confessed skincare aficionado with over five years of experience. After graduating from Leeds University in 2011, Emma dabbled in ergonomics research as well as human resources before landing her first internship at ELLE UK. It was here where she fell in love with the world of magazines and reignited her passion for beauty—an area of obsession since her first foray into foundation with Dream Matte Mousse circa 2004.
Since ELLE, Emma has worked for some of the UK’s top women’s titles including Net-A-Porter, Stylist and Grazia. Her experience spans online and print as well as producing editorial shoots with some of the industry’s biggest artists, including Val Garland. Asides from working with them behind the scenes, she’s also had the chance to interview the likes of Patrick Ta, Pat McGrath, and Sam McKnight for all their insider tips and tricks.
A skincare junkie and wellness enthusiast, Emma is all about hard-working, no-nonsense products that really deliver results. She knows from experience just how to tackle an oily T-zone, add volume to fine hair, and specializes a glowing, barely-there makeup look that focuses on radiant skin, a healthy flush, and a natural-looking flutter. Away from her lengthy evening regime, Emma spends her time beading bracelets (a side hustle she set up with her sister), enjoying the great outdoors, and occasionally threading her own eyebrows (a skill she endeavored to master during Lockdown).
Latest articles by Emma Stoddart
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Clinique Even Better Clinical Serum Foundation review: a beauty editor puts the kind-to-skin base to the test
Our Clinique Even Better Clinical Serum Foundation review – does the skincare laced formula really boost radiance?
By Emma Stoddart Last updated
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The best Maybelline mascaras that lengthen, volumize, and curl lashes—at affordable prices
These Maybelline mascaras are loved by beauty editors and bargain hunters alike
By Emma Stoddart Last updated
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Best lengthening mascara: get longer, fluffier lashes in an instant
Our tried and tested guide to the best lengthening mascaras of all time, with picks for every budget
By Emma Stoddart Last updated
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20 snowflake nail art designs and ideas for winter 2022
Learn how to frost your mani with snowflake nail art – plus, get inspired by our favorite looks for the season
By Emma Stoddart Last updated
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29 marble nail designs – plus, how to create this chic look at home
Get arty with our selection of mesmerizing marble nail designs, with expert tips on the easiest marble nail art method
By Emma Stoddart Last updated
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How often should you use purple shampoo? The experts reveal all
We asked a stylist, colorist, and trichologist how often should you use purple shampoo? This is what they had to say
By Emma Stoddart Last updated
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The U-shape haircut is pro stylists' secret to thicker, fuller-looking hair
Hair pros explain why the U-shape haircut is trending in-salon - plus, browse our favorite looks to inspire
By Emma Stoddart Last updated
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Medium haircuts with bangs: inspiring celeb looks and styling tips for every face shape
Considering a medium haircut with bangs? These versatile medium-length hairstyles with bangs are fresh and flattering
By Emma Stoddart Last updated
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Sephora UK is finally happening! Here's everything you need to know – plus how to shop Sephora products right now
We've got all the details on Sephora UK's long-awaited launch date and how to shop Sephora brands online and in-store now
By Emma Stoddart Published
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32 white nail designs to try this season, from simple to arty styles
Minimalist and chic, these inspiring white nail designs are suitable for every occasion
By Emma Stoddart Published
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Pumpkin spice hair color: 21 ideas to try this fall
Get inspired by these rich and flattering pumpkin spice hair color ideas for the new season
By Emma Stoddart Last updated
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Best oud perfumes for an opulent, spicy new-season scent
Looking for a distinctive new perfume? Consider adding one of our best oud perfume picks to your collection
By Emma Stoddart Last updated
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Cat eye makeup tutorial: How to get the perfect winged liner for beginners
New to the wing? No problem: This cat eye makeup tutorial helps you ace the perfect line in no time
By Emma Stoddart Last updated
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2022 hair color trends—all the inspiration you need for a fresh hue
Looking for ideas on hair color trends? The experts reveal what shades we should be asking for now
By Emma Stoddart Last updated
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Short hairstyles for thick hair: inspiring celeb looks to suit every face shape
Searching for short hairstyles for thick hair? Bookmark our edit of beautiful looks, stat!
By Emma Stoddart Last updated
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Can you really make your hair grow faster? The experts weigh in
The truth about whether you can actually make your hair grow faster—plus expert tips and tricks for healthy growth
By Emma Stoddart Last updated
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Biotin for hair growth – how to use this buzzy ingredient for strong, healthy hair
A trichologist explains the benefits of biotin for hair and why it's in every growth-boosting supplement
By Emma Stoddart Last updated
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The best facial cleansing brushes to supercharge your skincare routine
From clarifying to de-puffing, we select the best facial cleansing brushes on the market for every skin goal
By Emma Stoddart Last updated
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Squoval nails: what they are and how to file them on any nail length
Expert nail techs explain how to create squoval nails – the most flattering nail shape around
By Emma Stoddart Last updated
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How often should you get a facial? Aesthetic doctors reveal the 'sweet spot' for your best ever skin
How often should you get a facial? (spoiler alert: it’s less than you think)
By Emma Stoddart Last updated
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How often should you cut your hair? Pro stylists explain how often you should *actually* be booking in
We asked the experts, how often should you cut your hair? Here's what they had to say
By Emma Stoddart Last updated
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Bixie haircut explained: why we love this short, trending style
Looking to switch up your 'do? Consider the bixie haircut - a new style that’s set to be huge for summer '22
By Emma Stoddart Last updated
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Best hair thickening products to add volume, body and fullness in an instant
Discover our personal pick of the best hair thickening products with expert tips on bulking up fine strands
By Emma Stoddart Published
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Should you apply coconut oil on the face? The experts reveal all
Dermatologists weigh in on the age-old debate about using coconut oil on the face—the answer might surprise you
By Emma Stoddart Last updated