How I'm A Celebrity could reveal the Strictly Come Dancing winner ahead of 2021 final

The Strictly Come Dancing winner will soon be crowned, but I'm A Celebrity could give us an early hint at who they might be…

Strictly Come Dancing winner could be hinted at by I'm A Celebrity 2021
(Image credit: Future// Image 1: ITV // Images 2-4: BBC)

The Strictly Come Dancing winner is now just days away from being revealed, with the three remaining couples preparing to face the pressures and excitement of this year’s grand final. 

From the moment Strictly Come Dancing 2021 started, all eyes have been on the contestants’ progress as week by week their confidence and skill has improved. Now just three of the Strictly couples remain in the competition, with three important performances the only thing standing between them and the crown. But it’s not the only highly-anticipated final to take place in recent days, as Danny Miller has now been crowned King of the Castle in I’m A Celebrity 2021. After three gruelling weeks, he beat Frankie Bridge and Simon Gregson to succeed Giovanna Fletcher as winner. 

Now it seems that the hit ITV reality show’s final result could possibly offer Strictly fans a valuable clue as to which of the finalists could be lifting the glitterball trophy...

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I’m A Celebrity 2021 could reveal this year’s Strictly Come Dancing winner 

It might seem like I’m A Celebrity and Strictly Come Dancing couldn’t be more different, though there is one significant thing the hit competition shows have in common. Each autumn both I’m A Celebrity and Strictly Come Dancing attract the eagle-eyed attention of the Bookmakers across the country as viewers eagerly wait to see who might emerge as the pre-show front-runners. 

Throughout the two series, the odds-on favourites have been regularly assessed and updated as the public’s votes influenced who left Strictly Come Dancing and the I’m A Celebrity castle.

And whilst these odds are of course just predictions, they do manage to often gauge the public’s feelings and when it came to I’m A Celebrity, they turned out to be incredibly accurate ahead of the show’s final. 

Back in early November ahead of the I’m A Celebrity 2021 launch show, William Hill had Emmerdale star Danny Miller as joint-second favourite with Coronation Street’s Simon Gregson at 5-1. Only The Saturdays singer and Loose Women panellist Frankie Bridge was ahead of them with odds of 9-2.

As the weeks progressed these contestants remained near the top and by Saturday December 11th when the final three were revealed as Frankie, Danny and Simon, things had settled. Danny was at this time William Hill’s top prediction to be crowned King of the Castle, with odds of 11-10. 

Then, just a day later, with hours to go until the I’m A Celebrity 2021 winner was announced, his predicted place was cemented, with updated odds of 5-6. Ultimately, this prediction turned out to be correct, with Danny Miller now the reigning I’m A Celebrity 2021 champion. 

Now the highly-anticipated Strictly Come Dancing 2021 final is looming on the horizon and if the Bookmakers prediction accuracy when it came to Danny’s win is anything to go by, they could just reveal who will be crowned this year’s Strictly Come Dancing winner too.

Strictly's Rose and Giovanni perform on the show.

(Image credit: BBC)

Currently, many Bookmakers have EastEnders’ Rose Ayling-Ellis as the top-pick to succeed Bill Bailey as Strictly Come Dancing winner. According to BetVictor’s latest odds, the popular couple have a 1-8 chance of winning, with fellow finalists AJ Odudu and Kai Widdrington and John Whaite and Johannes Radebe on 7-1 and 20-1 respectively. 

With this in mind and given how accurate the odds for the I’m A Celebrity 2021 winner turned out to be once a final three was decided, it could strongly indicate that it’ll be Strictly’s Rose and Giovanni who lift the trophy on Sunday. 

Not only that, but throughout previous weeks Rose and Giovanni, who received a huge accolade for one of their most passionate dances, have consistently been the favourites. By early November they were already the Bookmakers’ pick for the winners and things have barely changed since then. 

So it seems if you’re still eagerly wondering which celebrity might become the next Strictly Come Dancing winner, it might be an idea to keep up with the latest odds as the days go on. After all, they’ve already predicted one high-profile winner this week!

Who are the Strictly Come Dancing 2021 finalists? 

This year’s Strictly Come Dancing 2021 finalists are Rose and Giovanni, AJ and Kai and John and Johannes, as revealed on December 12th after Rhys and Nancy were sadly sent home after landing in the dance-off. Three of the Strictly Come Dancing 2021 judges saved John and Johannes over Rhys and Nancy.

And although Head Judge Shirley Ballas wasn’t required to vote after a unanimous decision from the others, she revealed that she also would’ve saved the Great British Bake Off winner. The exact style of dance and choreography will remain a mystery until the Strictly final, with the other two dances yet to be confirmed. Typically contestants choose their highest scoring or most fun dance of the series for their choice.

Given the huge positive response and accolade Rose and Giovanni got for their beautiful Couple’s Choice dance, which paid tribute to the deaf community, it could be that the couple opt to perform this once again at the weekend. This scored a perfect 40 the first time they danced it on the show and would make for another breath-taking moment in the final. Meanwhile, who could forget John's pirate performance or AJ's opening week 1 jive?

Whichever dances the three Strictly 2021 finalists choose (and whichever ones the judges choose for them), fans will be hoping for some magnificent performances. We’ll just have to wait and see whether the latest odds turn out to predict yet another winner after all! 

Emma Shacklock
Emma Shacklock

Emma is a Senior Lifestyle Writer with five years experience working in digital publishing, ranging from book publishing to magazines. She currently looks after all things Lifestyle for Woman&Home, GoodToKnow and My Imperfect Life.


Before she joined Future Publishing, Emma graduated from the University of Warwick with a Bachelor of Arts degree in English and Comparative Literary Studies. After leaving education, she started out her publishing career in the world of books, working as a Publisher for an independent digital publisher specializing in back-list and debut commercial fiction novels. With a huge book list and a passion for bringing the best stories to the broadest audience possible, Emma filled her spare time with reading the latest best-sellers and catching up on hit adaptations.


In 2017 she joined TI Media as a fiction writing coordinator on Woman’s Weekly and Woman’s Weekly Fiction as part of the features team. From here, she used her love of books, working to bring short stories to our dedicated readers and began writing for the books pages of Woman, Woman’s Own and Woman&Home, as well as online features ranging from genre round-ups to travel pieces for womanandhome.com. 


After honing her skills, Emma branched out online in 2020 when Future gave her the opportunity to focus on digital-first. When she’s not writing about the next big lifestyle trend, she enjoys cooking, long walks and watching as many crime dramas as she can!